If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney.
This is reflected in the increasing demand for the Disney experience. In 2018 - a record year for worldwide theme park attendance - Disney saw attendance grow 4.9% from 150 million visits to 157 million visits. What’s more, revenue from Disney Parks and Resorts increased 5% year-over-year in Q2 2019, boosted by a 4% rise in average guest spending in US parks.
Delivering a great customer experience might seem like an easy task for the ‘happiest place on earth’, but Disney uses much more to delight visitors than Mickey Mouse pancakes.
Let’s take a look at how we might learn from Disney’s approach to customer experience.