Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
According to Publicis Sapient and Salesforce, just 6% of digital shoppers in a study were found to click on product recommendations. However, these same shoppers accounted for a staggering 37% of revenue.
Not all product recommendations have to be delivered early on in the customer’s journey. The moment when a customer adds an item to their bag can also be the perfect opportunity, allowing retailers to upsell or cross-sell just before the point of checkout. This topic was recently highlighted by consultant Dan Barker in his recent thread of ecommerce tips.
So, let's take a look at how eight retailers make product recommendations in or around the shopping bag.