Last Spring, Lush UK announced that it would be closing its corporate social media channels, explaining that it was “tired of fighting algorithms” and that it did not want to “pay to appear” in customers’ news feeds.

Lush made the decision on the back of a growing sense of distrust towards social media networks (and how they use personal data), as well as backlash towards the brand itself and its controversial ‘Spycops’ campaign.

So, going into 2020, how is Lush faring on the back of its decision? We'll look at Lush's new strategy, it's impact on engagement, focus on community, and how it dovetails with Lush's in-store experience.

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