With this in mind, I thought I’d give the toolset a whirl and see how it could be useful to content teams, and I was impressed!
I’ve often wondered why people would start making the leap from one network to another, and I seldom use Google+, but these improved features certainly give it a major advantage in photo uploading.
It’s not the tipping point, but it’s certainly a victory in a war that will go on for some time yet.
Integration of Snapseed
Ever since coming across Tim Ferris’ brilliant blog post: Food Photography Made Easy – Simple Tricks and Pro Tips from The 4 Hours Chef I’ve been interested in Snapseed.
It’s a brilliant photo app, but getting editorial teams to use it proved difficult since Google had discontinued the desktop version of it. The iPad version is brilliant – far superior to Instagram in terms of editing functionality – but it’s difficult to get into a content workflow.
However, yesterday I was pleased to see that Google had basically integrated the entire functionality of the app into Google+, and the results are fantastic!
Five features used in five steps
Let’s take the standard photo of me that I use for all most of my online avatars (indeed, for my Twitter profile, I previously used Snapseed for filtering).
Now there’s quite a bit wrong with this. It’s lopsided, there’s blue lighting (from a TV), my face is shiny, stubbly and there’s a couple of blemishes. Time for a clean-up.
Step one: basic edits
- First of all we can crop out the unnecessary space using the standard crop function and then rotate the photo to straighten it.
- Cropped and moved 2.39 degrees to the right, then resized to 600px height – basics done.
Step two: touch up
- A small blemish on my fore head can be lost using Effects > Touch Up > Blemish Fix. I just clicked over the area a couple of times and it was history.
- Then I used the Shine-be-Gone brush to mute shine on my forehead and nose.
- I then used the airbrush to mute the beginnings of a beard!
- I also gave myself a bit of a tan.
Step three: effects
I just started messing about. On the left is soften, on the right is a duo tone filter.
Step four: decorate
I used Focal Pixelate on the bottom left and top right, and put in one of the speech marks overlays. I love that you can do this – you can quickly put quotes onto images.
Step five: text
The number of fonts is impressive… However, at this stage watch out for pressing enter when you’re type, because you could lose everything!
Verdict: Possibly not the greatest example in the world, but it does show off the capability. There’s clearly quite a lot you can do with it! If you create your own images, give it a try – you’ll have the added bonus of an instant syndication point.