How tech might shape the beauty industry in 2022

Technology has come to the forefront – what trends are shaping the industry?

By Nikki Gilliland March 9th 2022 11:39

Back in 2020, L’Oréal outlined its ambition to become the world’s number one ‘beauty tech company’, amid a shift in how brands connect with consumers.

Technology has since come to the forefront of the beauty and cosmetics industry, with brands using digital to spearhead product innovation and drive customer engagement.

So, what tech trends are shaping the industry? Here are four examples that stand out.

Premium content

To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com

Article Design

Figma’s Chief Customer Officer: good design inspires customer loyalty

Amanda Kleha from Figma, the cloud-based design tool, talks to Econsultancy about the company, and the importance of design, particularly of digital experiences, and the nature of collaboration during the pandemic.

Article Ecommerce

‘Brands that haven’t adopted an omnichannel strategy will struggle’: Three trends that will differentiate retail brands in 2022

Ninety-two percent of CMOs are more confident in their company’s ability to attract new online customers than they were before the pandemic began, according to research from Econsultancy and SAP’s Retail Trends Playbook. This figure is perhaps unsurprising, given that online represented 29.2% of retail spending in the UK in 2021 – up 10 percentage […]

Article Customer Experience

Stats roundup: the impact of Covid-19 on ecommerce

The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.

Article Ecommerce

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Augmented reality

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article Privacy and data protection

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

Article Privacy and data protection

Above all else, consumers want their data used responsibly: report

Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.

Premium content

Sign in

Need help signing in?