How will digital marketing evolve in the next 10 years?

We’ve previously looked back at 10 predictions from FODM that came true, which included Google’s Mobilegeddon, the importance of having a single customer view, the increasing reliance on data, and the value of failure.

And you can also read 50 predictions crowdsourced from Twitter back in 2009, presented in a rather cute old school fashion from a time when we weren’t able to embed tweets on the blog.

Ahead of this year’s FODM we’ve again asked our Twitter followers to predict how digital marketing will evolve over the next 10 years. 

Read on to find out what they came up with, and don’t forget to buy your ticket to join 300 other senior digital professionals at the year’s most inspirational marketing event.

And please forgive the fact that parent tweets are displaying in the embeds below. Our CMS is playing up, something we hope won’t occur in the future…

@Econsultancy artificial intelligence will revolutionise how marketers make decisions.

— Parry Malm (@ParryMalm) May 28, 2015

@Econsultancy it will only be referred to as marketing (- digital) & shift away from brand stories, to sole focus on customer value #FODM15

— BrightCultures (@brightcultures) May 28, 2015

@Econsultancy…saying that though, brands will remain building communities for their customers… #SocialMedia will continue doing this.

— TheBrandAnalyst (@TheBrandAnalyst) May 28, 2015

@Econsultancy I think it will evolve by focusing purely on customer value, but only as much as the company culture will allow.

— Daniel Braddock (@bradders_d) May 28, 2015

@Econsultancy Digital Marketing will be the standard and branded virtual customer experiences the norm #FODM15

— Ernesto Sosa (@ernestososa) May 28, 2015

@Econsultancy imprinting a memory moment on the customer, creating happiness through the glass. A human has 5 senses, we should embrace all

— A Fresh View (@lesleybarlow) May 28, 2015

@Econsultancy 1. New ‘personal’ vs ‘professional’ hybrid(s) 2. Purchases direct on diff media 3. Sports fan engagement. 4. Marketing = Sales

— Glenn Robertson (@pureglenn) May 28, 2015

@Econsultancy Sophisticated promotions as Internet of Things continues to evolve. Greater focus on personal connection #FODM15

— Adam (@AdamIdzhar) May 28, 2015

@Econsultancy mobile everything!

— CLAUDIA KEISHA. ® (@MissKeishhh) May 28, 2015

@Econsultancy Digital will be more inclusive. We’ll give greater attention to 55+ adults who will account for 2/3 of retail activity by 2020

— Greenlight Digital (@GLDigital) May 28, 2015

@Econsultancy with the rise of ‘internet of things’ tailor marketing efforts to supply in real time the brands message & also get feedback

— Themis (@themis_anthrako) May 28, 2015

@Econsultancy Omnichannel proximity marketing will redefine the way people interact and buy from brands #FODM15

— SOWEB (@sowebinc) May 28, 2015

@Econsultancy more search-based to capture purchase intent, linked to more highly segmented audiences, focused on product r/t brand. #FODM15

— Highstreet.io (@Highstreet_io) May 28, 2015

@Econsultancy a ‘customer-first’ mentality and approach will lead to smarter decision making and less wastage (hopefully!)

— Ben Potter (@BennaP) May 28, 2015

@Econsultancy 1) customer centricity 2) adaptive persuasion 3) more local marketing through iot 4) integrated marketing hubs #FODM15

— Dennis de Koning (@Ddekoning) May 28, 2015

@Econsultancy it will be about your connections, tracked experiences, integrated tools and analysis but most of all humans #FODM15

— Zak Jacobs (@redalienzak) May 28, 2015

.@sowebinc @Econsultancy Omnichannel proximity marketing will redefine the way people interact and buy from brands #FODM15

— ShopApp (@Shopapp) May 28, 2015