On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.
It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.
We’ve previously looked back at 10 predictions from FODM that came true, which included Google’s Mobilegeddon, the importance of having a single customer view, the increasing reliance on data, and the value of failure.
And you can also read 50 predictions crowdsourced from Twitter back in 2009, presented in a rather cute old school fashion from a time when we weren’t able to embed tweets on the blog.
Ahead of this year’s FODM we’ve again asked our Twitter followers to predict how digital marketing will evolve over the next 10 years.
Read on to find out what they came up with, and don’t forget to buy your ticket to join 300 other senior digital professionals at the year’s most inspirational marketing event.
And please forgive the fact that parent tweets are displaying in the embeds below. Our CMS is playing up, something we hope won’t occur in the future…
@Econsultancy artificial intelligence will revolutionise how marketers make decisions.
— Parry Malm (@ParryMalm) May 28, 2015
— BrightCultures (@brightcultures) May 28, 2015
— TheBrandAnalyst (@TheBrandAnalyst) May 28, 2015
@Econsultancy I think it will evolve by focusing purely on customer value, but only as much as the company culture will allow.
— Daniel Braddock (@bradders_d) May 28, 2015
— Ernesto Sosa (@ernestososa) May 28, 2015
@Econsultancy imprinting a memory moment on the customer, creating happiness through the glass. A human has 5 senses, we should embrace all
— A Fresh View (@lesleybarlow) May 28, 2015
@Econsultancy 1. New ‘personal’ vs ‘professional’ hybrid(s) 2. Purchases direct on diff media 3. Sports fan engagement. 4. Marketing = Sales
— Glenn Robertson (@pureglenn) May 28, 2015
— Adam (@AdamIdzhar) May 28, 2015
@Econsultancy mobile everything!
— CLAUDIA KEISHA. ® (@MissKeishhh) May 28, 2015
@Econsultancy Digital will be more inclusive. We’ll give greater attention to 55+ adults who will account for 2/3 of retail activity by 2020
— Greenlight Digital (@GLDigital) May 28, 2015
@Econsultancy with the rise of ‘internet of things’ tailor marketing efforts to supply in real time the brands message & also get feedback
— Themis (@themis_anthrako) May 28, 2015
— SOWEB (@sowebinc) May 28, 2015
— Highstreet.io (@Highstreet_io) May 28, 2015
@Econsultancy a ‘customer-first’ mentality and approach will lead to smarter decision making and less wastage (hopefully!)
— Ben Potter (@BennaP) May 28, 2015
— Dennis de Koning (@Ddekoning) May 28, 2015
— Zak Jacobs (@redalienzak) May 28, 2015
— ShopApp (@Shopapp) May 28, 2015