This quick guide provides businesses with the essential information for putting a CX strategy into action. It covers:
- What does it mean to be truly customer-centric?
- What is the business case for prioritising CX?
- Using segmentation, personas and journey mapping techniques .
- Empowered employees and a clear brand purpose as key drivers of exceptional CX.
- What are the most useful metrics for measuring an organisation’s CX performance?
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