What do you or your clients perceive as the main benefits of real-time marketing?

The findings come from the new Real-Time Marketing Report, published by Econsultancy in association with Monetate, which provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond.

The research, based on a survey of almost 900 client-side and agency respondents, looks at where organisations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.

Use of real-time marketing

Despite the very real benefits of using real-time marketing there remains a significant proportion of companies that are yet to adopt it as part of their marketing strategy.

Data taken from the report shows that half of company respondents (53%) currently use real-time marketing in digital channels (e.g. web, email, display, search), while 45% use it for real-time personal responses on social networks.

However around a third of respondents (29%) are still not employing these tactics, and there is also a question mark over whether personal, non-automated responses by brands on social media are instantaneous enough to fall under the category of ‘real-time’.

For example, if you had to wait several hours before a customer service agent responded to a query on Twitter would that constitute real-time marketing?

Do you or your clients currently employ any of the following?

For a more in-depth look at this year’s most important marketing trends, download Ashley Friedlein’s Digital Marketing and Ecommerce Trends and Predictions for 2014.