Influencer marketing has had to adapt to an environment that changed radically in 2020. This Influencer Marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline. Can we help? Call +44 (0)20 7970 4167 or email firstname.lastname@example.org
How will I benefit?
Align your influencer marketing strategy with wider business objectives while developing your understanding of the role of data, technology, campaign management, briefing and legalities.
Explore how influencer marketing can align with PR, marketing, content marketing and social media.
Identify the right influencers and partnership models for your brand.
Learn how to make use of the right data, technology, channels, tools and techniques when putting together your campaign plans.
Become cognisant of legal requirements along with practical elements such as briefs, schedules of work and contracts.
Who should attend?
This course is ideal for marketing and communications/PR professionals at all levels and management staff and business owners looking for an intensive introduction to using influencer marketing to create business value.
Meet the trainer: Econsultancy’s resident influencer marketing expert, over the last 18 years, Andrew Davis has worked with celebrity influencers including Jay-Z, Beyonce, Wayne Rooney and Jennifer Lopez. Andrew now sits on the Ofcom Advisory Committee for England is renowned for helping organisations transform their business development, communication and marketing through digital platforms and activities.
“Lots of very relevant and useful content, with an instructor who was very knowledgeable and able to associate the slides to our relevant, current challenges.”
Next course date and requirements
1 April 2021
This is a practitioner-led, online course that brings together professionals from a range of industries in a fully interactive format. Run using Zoom, our online training has been rated 5/5 by recent participants for “ease of joining and participating” and we’ll provide a short tutorial at the start to ensure optimal use of the platform.
Duration: 1 day
This course will also run on 1 December 2021.
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.