Digital Marketing Trends and Innovation

The Digital Transformation Monthly

This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.

The Ecommerce Quarterly

This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.

Digital Shift

This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.

The Social Quarterly

This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.

Trends and Innovation Innovation and Trends

The future of AI search – Digital Shift Q3 2024

Trends and Innovation Data and Analytics

AI in digital commerce – Digital Shift Q3 2024

Vector graphic of a man standing in front of an enlarged mobile phone screen that is displaying a holographic stack of cars.

Briefing Digital transformation

Why automotive manufacturers are struggling to crack online sales

The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.

Briefing Retail media

In-store retail media: What is it, and where is it headed?

It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?

Briefing Ecommerce

The rise of Pinduoduo: How a group buying app grew to rival Alibaba

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]

Briefing Ecommerce

What do LLMs mean for UX? A look at some ecommerce examples

A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.

Article Ecommerce

Uniqlo website redesign shows the tricky balance of unpredictable UX

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best.

Article People and skills

If you can’t measure the impact of learning, why bother? Here’s how to link it to business success

It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.

Article People and skills

Corporate learning is wasted money unless its applied: Here’s how to put new skills into practice

Transferring learning into working practices requires a multifaceted approach.

Article People and skills

Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%

Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.

Article Content

A day in the life of… Canva’s Head of Marketing for Europe

Amanda Zafiris tells us about her role at the visual design platform, including the challenges of AI in the enterprise, Canva’s Magic Studio roadmap, and countering the issue of app sprawl.

Article Skills and capability

Manufacturing and healthcare industries lag in genAI expertise: report

A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.

Trends

Econsultancy’s digital marketing and ecommerce trends analysis, featuring articles, webinars and periodical reports, keeping you and your team at the cutting edge of a rapidly changing environment.

Monthly and Quarterly Trends Reports

Digital Shift

Latest briefings

Analyst Sessions

Analyst Sessions – H2 2024

Latest articles

More Econsultancy trends resources