It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Latest trends articles
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
Digital Transformation Monthly
Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.
Innovation in the org
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
The global AR market is forecast to reach a value of $70.01 billion by 2023.
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Learning from Amazon
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Elliott Clayton, SVP at Epsilon-Conversant, looks at the direct-to-consumer trend, how it was enhanced during the pandemic, and what we can learn long-term.
At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.
The UK brand Gymshark has reached unicorn status, after an investment deal with global growth equity firm General Atlantic brought its valuation to over $1 billion.
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through in-house expertise starting in paid search and developed into social.
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media.
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
The University of Southampton’s Replay campaign invites past students to share songs that evokes a university memory, collecting them in a playlist that re-engaged the alumni community, an important source of potential volunteers, donors and ambassadors.
Mediaworks’ Bee in the City app, which let Mancunians search for a colony of bee sculptures dotted around the city, gets more than 19,000 downloads, raising money for the We Love MCR Charity and reviving curiosity about Manchester’s culture.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Discover innovation and trends statistics with the ISD
Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.