This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
Monthly and Quarterly Trends Reports
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital ShiftDigital Shift from Econsultancy is a guide to support strategic thinking. This quarterly webinar looks at innovations on the cutting edge of digital and ecommerce.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Analyst Sessions – H1 2023
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]
For wholesalers or brands that decide to launch a B2B marketplace, what are the pitfalls to avoid, and what measures will give the best chance of success? Marc Teulières, General Manager of B2B at marketplace platform Mirakl, highlights some do’s and don’ts.