The Future of Marketing
Combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews, this guide examines the trends, challenges and opportunities facing marketers as they move into the 2020s.
96% of enterprise leaders are prioritising digital transformation as consumers rapidly adopt digital
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
How well-prepared are marketers for the impact of the third-party cookie crackdown?
With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do without cookies.
Learning from Digital Disruptors Best Practice Guide
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
A Marketer’s Guide to AI and Machine Learning
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
15 examples of artificial intelligence in marketing
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
Digital Transformation Monthly: July 2020 - Retail
This special edition of Econsultancy’s Digital Transformation Monthly examines how retailers have been adapting to the effects of the coronavirus outbreak.
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The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
14 examples of augmented reality brand experiences
The global AR market is forecast to reach a value of $70.01 billion by 2023.
A Marketer’s Guide to Augmented Reality (AR)
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Amazon: Lessons and Success Stories
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Microlearning: Digital Trends
This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Getting to Grips with Voice Search
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Programmatic TV advertising: Key benefits and challenges
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Demystifying Blockchain: Guidelines for Marketers
1. Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]
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An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Consumer Neuroscience and Digital Marketing
1. Introduction 1.1. Executive summary Billions are being spent on digital marketing each year[1] and the availability of digital analytics is better than ever. Although these tools are hugely beneficial to brands, they empower digital marketers to understand the ‘what’ much more than the ‘why.’ With a heavy focus on machine-optimised performance marketing, many new […]
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
A Marketer’s Guide to Chatbots
1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]
A Marketer’s Guide to the Internet of Things
1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]
University boosts alumni engagement with nostalgic playlist
The University of Southampton’s Replay campaign invites past students to share songs that evokes a university memory, collecting them in a playlist that re-engaged the alumni community, an important source of potential volunteers, donors and ambassadors.
Art-hunting app brings together 20k+ people while raising money for charity
Mediaworks’ Bee in the City app, which let Mancunians search for a colony of bee sculptures dotted around the city, gets more than 19,000 downloads, raising money for the We Love MCR Charity and reviving curiosity about Manchester’s culture.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Discover innovation and trends statistics with the ISD
Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.
