The Future of Marketing
Combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews, this guide examines the trends, challenges and opportunities facing marketers as they move into the 2020s.
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do without cookies.
Innovation in the org
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
Digital Transformation Monthly: July 2020 - Retail
This special edition of Econsultancy’s Digital Transformation Monthly examines how retailers have been adapting to the effects of the coronavirus outbreak.
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
The global AR market is forecast to reach a value of $70.01 billion by 2023.
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Learning from Amazon
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
The University of Southampton’s Replay campaign invites past students to share songs that evokes a university memory, collecting them in a playlist that re-engaged the alumni community, an important source of potential volunteers, donors and ambassadors.
Mediaworks’ Bee in the City app, which let Mancunians search for a colony of bee sculptures dotted around the city, gets more than 19,000 downloads, raising money for the We Love MCR Charity and reviving curiosity about Manchester’s culture.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Discover innovation and trends statistics with the ISD
Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.