Innovation and Trends

The latest innovation and trends best practice, market insights, case studies, training and more

Webinar: Digital Shift

Econsultancy’s quarterly webinar curates and interprets the most important updates, trends and innovations in digital.

Looking ahead to the next quarter, each one distills the key developments that are going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

The next Digital Shift webinar – Q3 2019 – is on July 2nd, 2019.

Register for this webinar

Latest Research, Best Practice and Trends

Amazon: Lessons and Success Stories

1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]

AR

AR Roundtable

AR is becoming one of the most talked about technologies in marketing. This roundtable will provide participants the chance to identify and discuss the current opportunities and challenges with this tech. Suggested discussion topics include:

  • What is the value of AR?
  • What are the marketing opportunities that come with this technology?
  • What is the relevance for B2B and B2C businesses?
  • What does a successful AR campaign look like?

July 3rd | London | 9:30am-11:30am GMT

Editor’s picks

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

A Marketer’s Guide to AI and Machine Learning

A Marketer’s Guide to AI and Machine Learning

1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]

digital-trends-report

2019 Digital Trends

The ninth annual Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

It’s based on a global survey of nearly 13,000 industry professionals working for both brands and agencies, and focuses on what companies are prioritising and what they regard as the greatest challenges.

uniqlo iq

Three great product search experiences powered by machine learning

With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]

Case Studies

AI and Machine Learning webinar widget

Artificial Intelligence and Machine Learning Webinar

In this Econsultancy Trends webinar we examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s 2018 report, A Marketer’s Guide to Artificial Intelligence and Machine Learning.

 

 

From the Blog

Training Courses and Online Learning

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Looking for statistics and market data?

Now online, the Econsultancy Internet Statistics Database, presents all the latest stats and charts relevant to digital marketing and ecommerce in one handy tool, for you to browse, save and download.

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