Innovation and Trends

The latest innovation and trends best practice, market insights, case studies, training and more

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2019 Digital Trends

The ninth annual Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

It’s based on a global survey of nearly 13,000 industry professionals working for both brands and agencies, and focuses on what companies are prioritising and what they regard as the greatest challenges.

Latest Research, Best Practice and Trends

Experiential Marketing Best Practice Guide

1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]

Learning from Digital Disruptors Best Practice Guide

1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]

Editor’s picks

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

A Marketer’s Guide to AI and Machine Learning

A Marketer’s Guide to AI and Machine Learning

1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]

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Three great product search experiences powered by machine learning

With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]

Case Studies

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Artificial Intelligence and Machine Learning Webinar

In this Econsultancy Trends webinar we examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s 2018 report, A Marketer’s Guide to Artificial Intelligence and Machine Learning.

 

 

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