Ashley Friedlein’s marketing and digital trends for 2019
Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
A Guide to Digital Marketing Tools
1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech.com Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]
The Future of Marketing
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
A Marketer’s Guide to AI and Machine Learning
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
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Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers.
The best digital marketing stats we’ve seen this week
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.
How to assemble the perfect AI team: it’s not just about data scientists
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013.
Three examples of how reinforcement learning could revolutionise digital marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
The best digital marketing stats we’ve seen this week
This week’s stats roundup is a corker, if I do say so myself.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
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The best digital marketing stats we’ve seen this week
It’s stat time – surely the greatest time of the week.
Vavavoom increases yoy revenue by 22% with YouTube TrueView for action campaigns
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Broadcaster saves hours of admin with innovative digital audio solution
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
Artificial Intelligence and Machine Learning Webinar
In this Econsultancy Trends webinar we examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s 2018 report, A Marketer’s Guide to Artificial Intelligence and Machine Learning.
The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
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10 examples of the Internet of Things in healthcare
The next decade may well see a revolution in the treatment and diagnosis of disease.
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Ashley Friedlein’s marketing and digital trends for 2019
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Looking for statistics and market data?
Now online, the Econsultancy Internet Statistics Database, presents all the latest stats and charts relevant to digital marketing and ecommerce in one handy tool, for you to browse, save and download.