Innovation and Trends

The latest digital marketing and ecommerce trends, innovation, best practice, market insights, and more

Trends Reports

The Future of Ecommerce

A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable

A marketer’s guide to China’s key social media and ecommerce trends

‌ Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.

Latest trends articles

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StockX: Gen Z consumers are looking for meaning and relaxed about “exploring non-traditional retail channels”

Described as ‘the marketplace for current culture,’ StockX is a retail platform on which consumers can both buy and sell highly coveted fashion and accessories. But what does ‘marketplace for culture’ mean exactly, and how does StockX resonate with its highly invested, Gen Z audience? Olivier Van Calster, GM of International, recently shared some insight […]

Innovation in the org

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

AI fundamentals

Microlearning: Digital Trends

 ‌ This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.

Augmented reality

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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

Learning from Amazon

Voice

Voice in 2020 is (still) not about search

Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.

Reports

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The Future of Marketing

Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.

A Marketer’s Guide to the Internet of Things

1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]

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Ecommerce Quarterly

 ‌ The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.

Digital Transformation Monthly (February) Packshot

Digital Transformation Monthly

 ‌ Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.

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Social Quarterly

 ‌ The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media.

Innovation and Trends - Econsultancy's Internet Statistics Database

Discover innovation and trends statistics with the ISD

Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.

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