The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
The Ecommerce Quarterly
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
Digital Shift
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
The Social Quarterly
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital Shift: Q2 2023
Digital Shift takes a deep dive into the latest ground-breaking applications of AI from the big tech players and across the sectors, concluding with a look at cutting-edge martech trends and rapidly evolving developments in social commerce.
China ecommerce: A simple checklist for converting more traffic on your own website
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in loyalty, data and retail media
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in online shopping: D2C, marketplaces and BNPL
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Analyst Sessions
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
2023 Digital Trends
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
Ecommerce Trends and Best Practice
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
Marketing Through the Storm
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
Understanding the Changing Digital Advertising Landscape
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
Getting to Grips with Behavioural Science
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Using Content and Marketing Automation to Drive Effective Engagement
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Driving Brand Awareness and Customer Acquisition
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
Understanding the Creator Economy
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Customer Centricity and Personalisation
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Travel: How OTAs are adding generative AI to test the future of trip planning
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology.
Training ranks above hiring as quickest way to add digital skills: report
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Digital skills need updating at least monthly, say 6 in 10 professionals
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Reckitt’s Head of Brand Experience and Design: separating physical and digital is ‘not how we experience brands as people’
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
