This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
Monthly and Quarterly Trends Reports
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital ShiftDigital Shift from Econsultancy is a guide to support strategic thinking. This quarterly webinar looks at innovations on the cutting edge of digital and ecommerce.
The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The Rise of Loyalty Programmes
This month’s edition of Digital Transformation Monthly looks at the rise of loyalty programmes, discussing how they have evolved and the factors contributing to the current surge of brand investment in digital loyalty schemes.
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing. Tell us about your role – what does a typical day look like for you? There is no typical day! I’m fortunate to be […]
Dominic Dunne, commercial lead at Clear Channel, which runs programmatic out-of-home buying platform, LaunchPAD, outlines what ecommerce marketers need to know about this fast-growing channel.
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). What are […]
Email is a great place to start when delivering personalised experiences that offer flexibility and ROI.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Analyst Sessions – H2 2022
Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role of digital commerce.
As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.
This session draws from Econsultancy’s latest research and insights, including its new report on Digital Transformation in B2B and the Future of Marketing survey.
2022 Digital Trends reports, in partnership with Adobe
This report explores the digital lessons learned over the last 18-24 months and how healthcare providers can leverage these to better engage and serve customers in 2022 and beyond.
This reports explores the opportunities for APAC companies to refine their digital strategies to drive sustained growth in 2022 and beyond.
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
Uncovering digital CX challenges faced by B2B technology and manufacturing companies.
Exploring the strategies and tactics that global retailers will prioritise in 2022.
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.