Digital Shift Quarterly Webinar
Tune in to this upcoming episode of Digital Shift to hear about the key developments, trends and innovations in digital technology and marketing, impacting the next quarter.
Agenda points include, Amazon, AI and machine learning, quantum computing and new social.
October 15th, 2019 | Session 1: 9am BST/4pm SGT | Session 2: 4pm BST/11am EST
"Globally, 54% of financial institutions cite data storage, privacy and protection as a regulatory barrier to innovation in fintech"
Find and explore more stats like this in the Internet Statistics Database, for you to save and download.
The Future of Marketing
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
A Marketer’s Guide to AI and Machine Learning
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
Microlearning: Digital Trends
This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.
AI in marketing: How to find the right data sources
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver.
What machine learning and semiotics can reveal about a brand’s values
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets.
The best digital marketing stats of the week
Your roundup this week includes stats about AI, YouTube ad spend, email strategy, and so much more.
How performance marketing managers can avoid extinction in an automated age
We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.
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Why marketers are struggling to adopt AI
Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately.
Creativity, bias and privacy: The questions we still have about AI
The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology.
The best digital marketing stats we’ve seen this week
Ladies and gents, here are your stats for the week.
A day in the life of… CEO of Clever Monitor
Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company.
University boosts alumni engagement with nostalgic playlist
The University of Southampton’s Replay campaign invites past students to share songs that evokes a university memory, collecting them in a playlist that re-engaged the alumni community, an important source of potential volunteers, donors and ambassadors.
Vavavoom increases yoy revenue by 22% with YouTube TrueView for action campaigns
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Artificial Intelligence and Machine Learning Webinar
In this webinar we examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from, A Marketer’s Guide to Artificial Intelligence and Machine Learning.
Does Puma’s new NYC flagship store deliver on its experiential retail promise?
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
Tactical innovation: How marketers can succeed among evangelists and sceptics
In 1994, the success of Dumb & Dumber (Box office close to 250M USD) had a lot to do with the performance of Jim Carrey. In that same year, John Travolta made an iconic comeback from a career slump with his portrayal of Vincent Vega in Pulp Fiction (box office 220M). I think it would […]
The best digital marketing stats we’ve seen this week
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.
