The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
Econsultancy Live: The Connected Consumer
London, 16 November 2022
How can brands stay relevant with increasingly connected consumers?
In a series of keynote talks and roundtable discussions, we’ll look at key themes such as customer insight, omnichannel commerce, and optimising customer journeys. And as ever we’ll ask how brands are building lasting customer relationships by bringing together tech, data, content and design.
Join us in person for a day of inspiration and debate.
Are you an Econsultancy member? Claim your complimentary ticket now.
The Ecommerce Quarterly
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
Digital Shift
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
The Social Quarterly
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Digital PR: An introduction to writer/blogger outreach
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]
Measuring influencer marketing programmes
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
The Future of Marketing
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
The Future of DTC – Digital Shift
A rundown of three of the essential trends shaping the future of this emerging space.
Can avatars be authentic? Eric Dahan on the rise of virtual influencers
Nikki Gilliland talks to Eric Dahan, CEO of global influencer agency Open Influence, and discusses the benefits, challenges, and potential opportunities for brands experimenting with virtual influencers.
What is a marketing mindset and what are its benefits?
In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in […]
What makes for a successful loyalty scheme?
Which retailer loyalty programs are seeing success and why? Nikki Gilliland looks at several examples from McDonald’s to Pets at Home and examines their strengths.
Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation
Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. Tell us about your role – what does a typical day look […]
Anatomy of an email marketing strategy: from discovery to conversion
How to effectively build content into your email strategy in three steps: mapping the customer journey, collating the right content, and bringing the two together in an email programme.
Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The Marketplace Opportunity
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
Analyst Sessions
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Ecommerce Trends and Best Practice
Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role of digital commerce.
Understanding the Creator Economy
As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Customer-Centricity and Personalisation
Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.
Digital Transformation
This session draws from Econsultancy’s latest research and insights, including its new report on Digital Transformation in B2B and the Future of Marketing survey.
Consumer Psychology and Experience Design
This session will examine the consumer neuroscience and psychology insights that can inform strategy and experience design.
2022 Digital Trends
This session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2022 and beyond.
Optimising Customer Journeys and Driving Retention
Managing customer journeys and improving the customer experience remains a priority for marketers over the next two years.
Adopting a Data-driven Approach
The session will look at what companies can do to focus on being more data-driven in their decision-making and marketing.
2022 Digital Trends – Healthcare in Focus
This report explores the digital lessons learned over the last 18-24 months and how healthcare providers can leverage these to better engage and serve customers in 2022 and beyond.
2022 Digital Trends – APAC in Focus
This reports explores the opportunities for APAC companies to refine their digital strategies to drive sustained growth in 2022 and beyond.
2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
2022 Digital Trends – B2B in Focus
Uncovering digital CX challenges faced by B2B technology and manufacturing companies.
2022 Digital Trends – Retail in Focus
Exploring the strategies and tactics that global retailers will prioritise in 2022.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
