Siegel+Gale’s Ben Osborne on what it means to be a consumer-led brand today
How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. How would you define […]
How sustainable content puts people at the heart of digital engagement
As the digital world begins to impact the planet, Ana Tolić, President of CMG Digital, explains how a focus on people – not platforms – delivers a sustainable digital future.
Email marketing trends in 2022: examining design, privacy and process
April Mullen, Director of Brand and Content Marketing at SparkPost, outlines 2022’s top industry trends for email marketers.
Four trends driving brand events and experiences in 2022
Companies are ramping up investment in experiential marketing, as consumers crave in-person experiences. According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. But post-pandemic, is experiential strategy the same? Here’s a look at how companies are attracting people IRL, and some trends driving the industry. […]
How tech might shape the beauty industry in 2022
Technology has come to the forefront – what trends are shaping the industry?
Ramarketing’s founder on driving customer engagement within pharma and healthcare
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector. How has the past two years impacted Ramarketing (and the wider […]
2022: Self-disruption in pursuit of ecommerce growth
Growth in ecommerce in 2022 will be about more than selling in an increasing number of channels. Online retailers who are serious about success need to get comfortable with change – and with disrupting themselves.
2022: The shift to first-party data
Marketers must embrace good data ethics in order to succeed in 2022, with organisations needing to offer real value in exchange for customer data.
Ashley Friedlein on the new normals for 2022 in digital and marketing
Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct. These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year (subscribers can watch in full). He referred to 2020, 2021 and 2022 as, respectively, […]
2022: Winning the war for digital talent
The “war” for digital talent is a familiar trend, but it’s more problematic today than at any point since the late 1990s.
2022: The influencer comes of age
Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
2022: Hybrid learning bridges the skills gap for a distributed workforce
There is a pressing need to upskill marketers, but the idea of a team spending three days in a conference room seems antique.
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Digital Shift Report: Q2 2022
Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
The future of AI in marketing
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
15 examples of artificial intelligence in marketing
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
Microlearning: Digital Trends
This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.
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AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
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14 examples of augmented reality brand experiences
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
Digital Shift Q4 2020 Chapter 7 – The latest on AR
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 2 – Amazon revenues and innovation
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 5 – Learning from Jeff
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Getting to Grips with Voice Search
This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
The Future of Marketing
Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
The benefits and challenges of programmatic TV advertising: a beginner’s guide
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Demystifying Blockchain: Guidelines for Marketers
This report explains what blockchain is, explores its implications for business and provides an overview of use cases for marketing.
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Direct-to-consumer brands and their marketing: a beginner’s guide
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Consumer Neuroscience and Digital Marketing
This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. It examines consumer neuroscience as a market research discipline, and explores cognitive concepts that can be directly applied by digital marketers.
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
A Marketer’s Guide to the Internet of Things
1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]
Ecommerce Quarterly
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Digital Transformation Monthly
Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.
Social Quarterly
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media.
AI-powered creative analytics tool helps gaming marketers boost Facebook advertising engagement
VidMob’s Intelligent Creative platform used AI analysis of advertising creatives to optimise campaigns, leading to a 26% uplift in Ads Quality Ranking.
Vodafone UK doubles acquisitions per pound against benchmark with semantics-based ad placement solution
DoubleVerify’s privacy-safe Custom Contextual product used broad and granular targeting categories to align ads to relevant content, allowing the telecoms company to achieve campaign reach while maintaining relevance.
Clearing Monitor tool optimises Google Ad spend for City, University of London during Clearing 2020
Designed by digital agency Anything is Possible to avoid runaway price inflation during a peak period for Search, Clearing Monitor decreased CPC on key Clearing head terms by 13.2% while increasing conversion rates on the same terms by 30%.
Discover innovation and trends statistics with the ISD
Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.
