This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
Monthly and Quarterly Trends Reports
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital ShiftDigital Shift from Econsultancy is a guide to support strategic thinking. This quarterly webinar looks at innovations on the cutting edge of digital and ecommerce.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Analyst Sessions – H1 2024
This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
How misleading insights are propagated in the marketing industry, why it matters, and what those sharing stats, whether in blog posts or presentations, should do to back up their arguments with sound thinking.
It is well known that MPP has impacted the measurement of email open rate, but it has also had an effect on the use of dynamic content for the purposes of personalisation.
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign. When tracking […]
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. Despite many warnings against basing an email campaign’s success or failure on its open rate, it remains the most popular measurement, according to a 2023 benchmark […]
VML’s luxury retail lead Ricardo Catalano outlines three tiers of digital maturity in the sector, and why some maisons take a traditional approach with minimal data activation, despite placing a premium on customer relationships.
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell.