This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
Monthly and Quarterly Trends Reports
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital ShiftDigital Shift from Econsultancy is a guide to support strategic thinking. This quarterly webinar looks at innovations on the cutting edge of digital and ecommerce.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Analyst Sessions – H1 2023
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
How is generative AI transforming the work of paid search marketers? We asked three experts to give us their views.