1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
Latest Research, Best Practice and Trends
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Foreword by Adobe John Watton Senior Director, Marketing, Adobe Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far.
What are the background and skills that make a great marketer?
As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break into the industry.
It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world.
The thing about statistics is that so often, as they’re cited and re-cited, their context is lost. And sometimes, that context can be very important to understanding what a statistic actually means.
Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.
This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.
Yesterday the news broke that retailer Marks & Spencer will be deploying artificial intelligence in its call centres in a bid to modernise its infrastructure and handle a greater volume of incoming calls.
The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.
In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built.
Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.
The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer’s ecommerce website. Spoon Guru’s co-founder and CEO Markus Stripf is speaking at the Festival of Marketing 2018, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek.
Improving the customer experience continues to be a top priority for brand marketers.
In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that ‘optimizing the customer experience’ remains the top choice for the single most exciting opportunity in 2018.
But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?
From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition.
But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating – particularly when it comes to technology and data.
From the Blog
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week.
Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise.
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it.
Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.
Digital Shift Webinar
Keep track of the key developments in digital technology and marketing.
Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
Next Digital Shift: October 18th, 2018.