Trends

Econsultancy’s digital marketing and ecommerce trends analysis, featuring articles, webinars and periodical reports, keeping you and your team at the cutting edge of a rapidly changing environment.

Monthly and Quarterly Trends Reports

The Digital Transformation Monthly

This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.

The Ecommerce Quarterly

This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.

Digital Shift

This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.

The Social Quarterly

This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.

Latest briefings

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Will Search Generative Experience (SGE) really transform web search?

The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?

Analyst Sessions

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.

Analyst Sessions – H1 2024

Content Foundations and Evolution

This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.

Creative Excellence and Transformation

This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.

AI across the Customer Journey

This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.

Digital Trends

This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.

Ecommerce Trends and​ Best Practice

This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice. ​

Latest articles

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A beginner’s guide to email marketing KPIs and metrics

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign. When tracking […]

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Why marketers should be cautious using email open rate as success metric

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. Despite many warnings against basing an email campaign’s success or failure on its open rate, it remains the most popular measurement, according to a 2023 benchmark […]

More Econsultancy trends resources