The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
The Ecommerce Quarterly
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
Digital Shift
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
The Social Quarterly
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The Rise of Loyalty Programmes
This month’s edition of Digital Transformation Monthly looks at the rise of loyalty programmes, discussing how they have evolved and the factors contributing to the current surge of brand investment in digital loyalty schemes.
What are FMCG brands doing to make sure online shoppers convert?
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Digital PR: An introduction to writer/blogger outreach
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
Accenture Song MD Pritesh Gadhia: we want to help businesses go from ‘customer-centric’ to ‘life-centric’
Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing. Tell us about your role – what does a typical day look like for you? There is no typical day! I’m fortunate to be […]
IRL to URL: How digital out-of-home powers more effective omnichannel campaigns
Dominic Dunne, commercial lead at Clear Channel, which runs programmatic out-of-home buying platform, LaunchPAD, outlines what ecommerce marketers need to know about this fast-growing channel.
Fulfilment and delivery trends in grocery and FMCG
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
Emplifi CEO Mark Zablan: ‘companies must lead with empathy, honesty and transparency’
Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). What are […]
The best customer is a repeat customer: How to keep clients engaged with personalised email
Email is a great place to start when delivering personalised experiences that offer flexibility and ROI.
Analyst Sessions
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
Ecommerce Trends and Best Practice
Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role of digital commerce.
Understanding the Creator Economy
As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Customer-Centricity and Personalisation
Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.
Digital Transformation
This session draws from Econsultancy’s latest research and insights, including its new report on Digital Transformation in B2B and the Future of Marketing survey.
Consumer Psychology and Experience Design
This session will examine the consumer neuroscience and psychology insights that can inform strategy and experience design.
2022 Digital Trends
This session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2022 and beyond.
Optimising Customer Journeys and Driving Retention
Managing customer journeys and improving the customer experience remains a priority for marketers over the next two years.
Adopting a Data-driven Approach
The session will look at what companies can do to focus on being more data-driven in their decision-making and marketing.
2022 Digital Trends – Healthcare in Focus
This report explores the digital lessons learned over the last 18-24 months and how healthcare providers can leverage these to better engage and serve customers in 2022 and beyond.
2022 Digital Trends – APAC in Focus
This reports explores the opportunities for APAC companies to refine their digital strategies to drive sustained growth in 2022 and beyond.
2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
2022 Digital Trends – B2B in Focus
Uncovering digital CX challenges faced by B2B technology and manufacturing companies.
2022 Digital Trends – Retail in Focus
Exploring the strategies and tactics that global retailers will prioritise in 2022.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
