Innovation and Trends

The latest digital marketing and ecommerce trends, innovation, best practice, market insights, and more

Crystal ball on a beach at dawn

The Future of Marketing

‌ Combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews, this guide examines the trends, challenges and opportunities facing marketers as they move into the 2020s.

Latest

Digital Transformation Monthly (February) Packshot

Digital Transformation Monthly: July 2020 - Retail

‌ This special edition of Econsultancy’s Digital Transformation Monthly examines how retailers have been adapting to the effects of the coronavirus outbreak.

Microlearning: Digital Trends

 ‌ This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.

Reports

Demystifying-Blockchain-Guidelines-for-Marketers

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

Consumer Neuroscience and Digital Marketing

1. Introduction 1.1. Executive summary Billions are being spent on digital marketing each year[1] and the availability of digital analytics is better than ever. Although these tools are hugely beneficial to brands, they empower digital marketers to understand the ‘what’ much more than the ‘why.’ With a heavy focus on machine-optimised performance marketing, many new […]

marketers guide to chatbots

A Marketer’s Guide to Chatbots

1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]

A Marketer’s Guide to the Internet of Things

1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]

Innovation and Trends - Econsultancy's Internet Statistics Database

Discover innovation and trends statistics with the ISD

Keep up to date with the latest innovation and trends statistics via the Internet Statistics Database. Browse, save and export charts as you go.

Topic Hubs

B2B - Econsultancy's Internet Statistics Database

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