Innovation and Trends

The latest innovation and trends best practice, market insights, case studies, training and more

Webinar: How Marketers Learn

In a follow up to original research conducted in 2016, Econsultancy’s all new How Marketers Learn research looks at how organisations and marketers can excel.

Agenda points include:

  • The costs and benefits of effective learning and development
  • Key areas of investment in training
  • Instilling a new mindset in your organisation

July 30th, 2019 | 2pm BST | 9am EST

Register for this webinar

Editor’s picks

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

A Marketer’s Guide to AI and Machine Learning

A Marketer’s Guide to AI and Machine Learning

1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]

digital-trends-report

2019 Digital Trends

The ninth annual Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

It’s based on a global survey of nearly 13,000 industry professionals working for both brands and agencies, and focuses on what companies are prioritising and what they regard as the greatest challenges.

Case Studies

AI and Machine Learning webinar widget

Artificial Intelligence and Machine Learning Webinar

In this Econsultancy Trends webinar we examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s 2018 report, A Marketer’s Guide to Artificial Intelligence and Machine Learning.

 

 

From the Blog

Training Courses and Online Learning

stats

Looking for statistics and market data?

Now online, the Econsultancy Internet Statistics Database, presents all the latest stats and charts relevant to digital marketing and ecommerce in one handy tool, for you to browse, save and download.

Dive into our other topic hubs

B2B