Econsultancy’s digital marketing and ecommerce trends analysis, featuring articles, webinars and periodical reports, keeping you and your team at the cutting edge of a rapidly changing environment.

Monthly and Quarterly Trends Reports

The Digital Transformation Monthly

This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.

The Ecommerce Quarterly

This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.

Digital Shift

This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.

The Social Quarterly

This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.

Latest briefings

on demand tv streaming

The changing CTV landscape

This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.

Analyst Sessions

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.

Analyst Sessions – H1 2023

2023 Digital Trends

This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.

Ecommerce Trends and Best Practice

From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.

Marketing Through the Storm

With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.

Getting to Grips with Behavioural Science

From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.

Driving Brand Awareness and Customer Acquisition

Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.

Understanding the Creator Economy

As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.

Customer Centricity and Personalisation

Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.

Latest articles

A diagram illustrating the growth of retail media

What is retail media and what is driving its growth?

The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]

The do’s and don’ts of launching a B2B marketplace

For wholesalers or brands that decide to launch a B2B marketplace, what are the pitfalls to avoid, and what measures will give the best chance of success? Marc Teulières, General Manager of B2B at marketplace platform Mirakl, highlights some do’s and don’ts.

More Econsultancy trends resources