Digital Shift Report: Q4 2019
Digital Shift discusses the latest trends and key shifts in the digital marketing and ecommerce space. This quarter’s update dives into AI and machine learning, smart home, quantum computing, new social, brain-computer interface technology, and the lessons we can learn from Amazon.
Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in order to stand out amid stiff competition. So, how are fashion ecommerce brands rising to the challenge?
This briefing covers new and current trends within the industry, information on the brands that are demonstrating best practice, and a look at how it’s paying off.
University boosts alumni engagement with nostalgic playlist
The University of Southampton’s Replay campaign invites past students to share songs that evokes a university memory, collecting them in a playlist that re-engaged the alumni community, an important source of potential volunteers, donors and ambassadors.
Art-hunting app brings together 20k+ people while raising money for charity
Mediaworks’ Bee in the City app, which let Mancunians search for a colony of bee sculptures dotted around the city, gets more than 19,000 downloads, raising money for the We Love MCR Charity and reviving curiosity about Manchester’s culture.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
"Globally, 54% of financial institutions cite data storage, privacy and protection as a regulatory barrier to innovation in fintech"
Find and explore more stats like this in the Internet Statistics Database, for you to save and download.
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform.
Does Puma’s new NYC flagship store deliver on its experiential retail promise?
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
Tactical innovation: How marketers can succeed among evangelists and sceptics
In 1994, the success of Dumb & Dumber (Box office close to 250M USD) had a lot to do with the performance of Jim Carrey. In that same year, John Travolta made an iconic comeback from a career slump with his portrayal of Vincent Vega in Pulp Fiction (box office 220M). I think it would […]
Microlearning: Digital Trends
This new bitesize module, one of over 70 in the Microlearning library, highlights four key trends in digital that require special attention, in under three minutes.