Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.

It’s not just a case of ‘see it, want it’ either. It seems people are also making decisions based on whether or not what they’re buying is worth posting on the platform themselves – most significantly when it comes to travel. One survey found that more than 40% of people under 33 prioritise ‘Instagrammability’ when choosing a holiday destination; twice the amount of people who prioritise the cost and availability of alcohol. While the survey is rather limited, it still suggests that Instagram is front-of-mind for many holiday-goers.

So, it’s unsurprising that travel brands want a slice of the Instagram effect. In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.

Premium content

To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: