The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Webinar Recording Reports Referenced Social Quarterly Social Media Best Practice Guide
Why has Instagram taken this measure, and what could it mean for influencers who have built entire careers based on their popularity on the platform?
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Ready for this week’s stats?
Instagram has traditionally dominated the influencer marketing industry.
We all remember the clickbait era: those dark days of “This one trick…” and “You won’t believe what happened next”, of Facebook pages dedicated to mass-produced content aimed at going viral.
In this week’s digital stats roundup, you’ll find news about Instagram, digital out of home ads, personalisation, and lots more to boot.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.