As Instagram celebrates its first decade, Digital Shift examines what’s next for the platform and asks, as Instagram goes all in on commerce integration, will it be the next generation of shopping mall?
This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
Instagram has traditionally dominated the influencer marketing industry.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
Gymshark has grown at an incredible rate since it launched in 2012.
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.
