This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. The relatively recent […]
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Welcome back to our regular roundup of stand-out social campaigns.
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
Gymshark has grown at an incredible rate since it launched in 2012.
The international hotel chain used AI-powered online sentiment monitoring to be able to react nimbly and appropriately with a social media strategy which was simultaneously reassuring and entertaining.
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.
