Instagram

The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more

Getting started with Instagram: A guide for marketers

 ‌ The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:

  • What type of presence is right for your brand
  • Setting up an Instagram account
  • Attracting followers
  • Ways to build a successful visual brand on Instagram
  • Instagram Stories, Instagram Live and IGTV
  • Instagram Shopping
  • The rules of engagement

Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

travel influencer

What will Instagram’s ‘like count ban’ mean for influencers?

 ‌ Why has Instagram taken this measure, and what could it mean for influencers who have built entire careers based on their popularity on the platform?

From the Blog

Instagram travel social media

Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth

Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.

stats

"Globally, Instagram Stories is used by 400m users every day"

Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

Dive into our topic hubs

B2B