Instagram

The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more

stats

"Globally, Instagram Stories is used by 400m users every day"

Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Microlearning

Social media search

Webinar: Social Media

This webinar provides an overview of the latest trends in social media, across multiple platforms:

  • Get on top of the latest developments across multiple social media platforms.
  • Pinpoint areas in which you could be doing more when it comes to managing your social media.
  • Get guidance about up to date best practice in social media.

From the Blog

Instagram travel social media

Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth

Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.

Benchmark your company's digital performance

What does good look like? Search and compare against Instagram marketing metrics, from average engagement rate to % of total spend, with Econsultancy’s Performance Benchmarks tool.