After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
Digital Shift Q4 2020 Chapter 6 – Instagram at 10
As Instagram celebrates its first decade, Digital Shift examines what’s next for the platform and asks, as Instagram goes all in on commerce integration, will it be the next generation of shopping mall?
Social Media Advertising Best Practice Guide
This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
The Insta effect: How the ‘gram is impacting travel marketing & commerce
In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.
Brand success stories
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
Gymshark has grown at an incredible rate since it launched in 2012.
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Is Instagram’s popularity giving rise to Clickbait 2.0?
Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.
Instagram stats – explore the ISD
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.