The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more


"Globally, Instagram Stories is used by 400m users every day"

Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social media search

Webinar: Social Media

This webinar provides an overview of the latest trends in social media, across multiple platforms:

  • Get on top of the latest developments across multiple social media platforms.
  • Pinpoint areas in which you could be doing more when it comes to managing your social media.
  • Get guidance about up to date best practice in social media.

From the Blog

Benchmark your company's digital performance

What does good look like? Search and compare against Instagram marketing metrics, from average engagement rate to % of total spend, with Econsultancy’s Performance Benchmarks tool.

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