As Instagram celebrates its first decade, Digital Shift examines what’s next for the platform and asks, as Instagram goes all in on commerce integration, will it be the next generation of shopping mall?
This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
Instagram has traditionally dominated the influencer marketing industry.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
Gymshark has grown at an incredible rate since it launched in 2012.
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.
