Instagram

The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more

Digital Shift watch on-demand

Digital Shift Q4 2020 Chapter 6 – Instagram at 10

‌ As Instagram celebrates its first decade, Digital Shift examines what’s next for the platform and asks, as Instagram goes all in on commerce integration, will it be the next generation of shopping mall?

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Essential reads

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Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

Latest articles

Social stories monthly

The best social media campaigns from September 2021

Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]

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The best social stories and campaigns from July 2021

It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]

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The best social stories and campaigns from April 2021

Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]

The changing face of social content

 ‌ This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.

Influencers and Instagram

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Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

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The Insta effect: How the ‘gram is impacting travel marketing & commerce

 ‌ In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.

Brand success stories

Reports and webinars

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Is Instagram’s popularity giving rise to Clickbait 2.0?

Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.

Instagram - Econsultancy's Internet Statistics Database

Instagram stats – explore the ISD

 ‌ Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

Dive into our topic hubs

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