Getting started with Instagram: A guide for marketers
What type of presence is right for your brand? How do you set up an Instagram account and build your brand? What are Instagram Stories, Instagram Live, IGTV and Instagram Shopping?
This briefing is a great starting point for marketers getting to grips with Instagram.
Can TikTok rival Instagram for influencer marketing success?
With its selection of editing tools – including copyright-free music, soundbites, filters, and AR effects – TikTok has naturally borne a more stylised and slick style of content; designed to truly entertain rather than to portray a lifestyle that people want to emulate (or buy into). Now with TikTok surpassing one billion global downloads, brands are naturally trying to tap into the platform’s influencer opportunity.
Research, Trends and Best Practice
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
What will Instagram’s ‘like count ban’ mean for influencers?
Why has Instagram taken this measure, and what could it mean for influencers who have built entire careers based on their popularity on the platform?
Social media monitoring, crisis and conversation management
Strategy, distribution and best practice
Principles and practice of influencer marketing
Get practical insights on planning your social media channel strategy.
The Insta effect: How the ‘gram is impacting travel marketing & commerce
In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.
Articles on Instagram
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Is Instagram’s popularity giving rise to Clickbait 2.0?
Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.
Articles on Instagram
What does Instagram Checkout mean for ecommerce? We ask the experts
What does Instagram Checkouts mean for ecommerce and marketing as a whole? To get a better understanding of the feature’s wider implications, we reached out to some industry experts for their reactions and initial thoughts. Here’s what they had to say.
Articles on Instagram
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
As we head on into March, we’re back with the best digital marketing stats of the week.
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok. Let’s find out more about how Alessandro Bogliari works, and what his average day looks like. Please describe your job: What do you do? I am the […]
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Instagram stats – explore the ISD
Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.