The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more

Getting started with Instagram: A guide for marketers

‌What type of presence is right for your brand? How do you set up an Instagram account and build your brand? What are Instagram Stories, Instagram Live, IGTV and Instagram Shopping?

This briefing is a great starting point for marketers getting to grips with Instagram.


Can TikTok rival Instagram for influencer marketing success?

 ‌ With its selection of editing tools – including copyright-free music, soundbites, filters, and AR effects – TikTok has naturally borne a more stylised and slick style of content; designed to truly entertain rather than to portray a lifestyle that people want to emulate (or buy into). Now with TikTok surpassing one billion global downloads, brands are naturally trying to tap into the platform’s influencer opportunity.

Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

travel influencer

What will Instagram’s ‘like count ban’ mean for influencers?

 ‌ Why has Instagram taken this measure, and what could it mean for influencers who have built entire careers based on their popularity on the platform?

Instagram travel social media

The Insta effect: How the ‘gram is impacting travel marketing & commerce

 ‌ In recent times, we’ve seen brands take direct inspiration from the platform itself, as well as find new ways to incorporate its functionality into their own marketing tools and campaigns. Here’s just a few examples.

Articles on Instagram


Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.


Is Instagram’s popularity giving rise to Clickbait 2.0?

Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.

Articles on Instagram

Figure 1: Instagram Checkout has launched with a small number of brands in the US, including this good example from ColourPop Cosmetics

What does Instagram Checkout mean for ecommerce? We ask the experts

What does Instagram Checkouts mean for ecommerce and marketing as a whole? To get a better understanding of the feature’s wider implications, we reached out to some industry experts for their reactions and initial thoughts. Here’s what they had to say.

Articles on Instagram


Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Instagram - Econsultancy's Internet Statistics Database

Instagram stats – explore the ISD

 ‌ Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

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