Instagram

The latest Instagram marketing best practice, briefings, case studies, statistics, performance benchmarks, trends, training and more

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Social Media Advertising Best Practice Guide

 ‌ This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Essential reads

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Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. The relatively recent […]

The changing face of social content

 ‌ This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.

Brand success stories

Reports and webinars

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Is Instagram’s popularity giving rise to Clickbait 2.0?

Viral content on the internet never lost its appeal, and now, it seems like we may be in the throes of a second clickbait era. This time, the battleground is a different Facebook property: Instagram.

Instagram - Econsultancy's Internet Statistics Database

Instagram stats – explore the ISD

 ‌ Visit the Internet Statistics Database for hundreds of charts and statistics related to Instagram, for you to browse, save and export.

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