Could Ikea dominate the smart home market?
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market.
"62% of American consumers own at least one IoT device, such as a connected car, smart TV or fitness tracker"
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10 examples of the Internet of Things in healthcare
The next decade may well see a revolution in the treatment and diagnosis of disease.
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Samsung’s Home Marketing Director on the future of smart homes & IoT
The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways.
Five things you didn’t know about the Internet of Things
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers.
How the internet of things can improve customer experience
The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.
One of the most exciting opportunities comes from a marketing perspective, as the internet of things allows brands to go above and beyond traditional customer experience to anticipate needs, and to become truly embedded in the consumer’s world.
The marketing (to) automation problem: How will IoT products sell their services to other devices?
Data becomes more valuable when you share it.
Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.
Short Guide to Mobile Marketing Best Practice
Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
2019 Digital Trends: IT in Focus
1. Executive summary Almost half (46%) of the 1,200 IT professionals surveyed for the 2019 Econsultancy/Adobe Digital Trends Report expect improving customer experience (CX) and data security to be top of their organisation’s priority list this year. The quality of the CX delivered by an organisation is increasingly recognised as a crucial area of competition, […]
Achieving Omnichannel Excellence
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]