The database also has a range of filtering options – including geographic region, topic, industry or sector – so you can drill down to find examples that are most relevant to your business.
Case studies from global brands
The new database includes case studies from some of the world’s most recognisable brands, such as McDonald’s, Sony, ASOS, Fiat and P&G.
For example, subscribers will be able to find out how eBay used new ad units to drive engagement and traffic over Christmas period, or access details of how Samsung partnered with Time Out to generate content and encourage product engagement.
For brand marketers, the Case Study Database will enable them to:
- Validate new ideas and justify investments using concrete examples of success.
- Source examples for presentations and proposals.
- Benchmark your performance against the competition.
- Drive innovation and take inspiration from a large range of examples of digital excellence.
Agencies and vendors will also find the database to be a valuable resource, allowing them to share their company’s own successes and promote their brand to the digital community, thereby impressing potential clients with independent examples of their work.