If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.

Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex.

It has numerous benefits for SEO, not least of which is the fact that if search engines can better understand what your content is about, it’s more likely to be surfaced as a relevant result for a user’s search.

Not yet an Econsultancy subscriber?

Subscribe today to access briefings, as well as all our reports, tools and templates.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com

 APAC: +65 6909 9150 | email: apac@econsultancy.com