TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.

It has now been downloaded more than 80 million times in the US, where it is currently the top free app in the Apple App Store. Nearly 4m of those downloads came in October alone, a 31% month-over-month leap that propelled downloads of TikTok past those of the Facebook, Instagram, Snapchat and YouTube apps.

Is it the new Vine? Or something more?

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