Jade Perry

About Jade Perry

Jade Perry is a Content Editor and Writer at Econsultancy, where she works on delivering industry-leading research for the digital marketing industry. Her previous experience involves researching consumer trends and writing both short-form and long-form content, particularly around the latest technologies. Jade has significant agency-side experience and a degree in Business and Psychology.

A Marketer’s Guide to Augmented Reality (AR)

A best practice guide exploring the uses, challenges and opportunities of AR for marketers and investigating what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.

marketers guide to chatbots

A Marketer’s Guide to Chatbots

1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]