Jade Perry

About Jade Perry

Jade Perry is a Content Editor and Writer at Econsultancy, where she works on delivering industry-leading research for the digital marketing industry. Her previous experience involves researching consumer trends and writing both short-form and long-form content, particularly around the latest technologies. Jade has significant agency-side experience and a degree in Business and Psychology.

marketers guide to chatbots

A Marketer’s Guide to Chatbots

1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]