James Cristal

About James Cristal

James has established partnerships with some of the biggest names over the last 10 years. He spent eight years running affiliate and partnership channels with some of the largest gaming and payment brands in the world. Now he works at a rising Fintech operating their multi-channel digital marketing efforts.

For further insights into partnership marketing you can pick up my book ‘The Complete Guide to Partnership Marketing’ on Amazon, or my course on Udemy under the same name.

A complete guide to partnership marketing: Part one

Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.

All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique?