Econsultancy Breakfast Briefing: Trends 2020 to 2030

Introducing the first Breakfast Briefing of 2020

Our team of expert panellists, including Econsultancy founder Ashley Friedlein, took to the stage to present the biggest trends to impact and disrupt marketing and digital in 2020 and the forthcoming decade.

Here you can catch-up on all the content from the session and key resources highlighted on the day.

 

Resources

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Skills of the Modern Marketer

1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

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