Welcome to your Janus Henderson hub

As an Econsultancy subscriber, you’re part of a community of marketers and ecommerce professionals who have access to a wealth of digital research, market data, online training, expert analysis and best practice advice to help you to achieve digital excellence.

To help you get the most out of your subscription, we’ve collated the most relevant Econsultancy resources for you on this hub page

Latest hub news

OOH ads

Why now is the time to invest in programmatic OOH

Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.

Data and Analytics

Email and eCRM

Strategy and Planning

Search Marketing

1

10 technical SEO considerations for Shopify

From fixed URL structure to international setup and performance optimisation – Vervaunt MD Paul Rogers and NOVOS Founder Sam Hurley go through 10 technical Shopify SEO considerations.

Content

Social and Mobile

Google’s Shoploop: Can the search giant conquer shoppable video?

Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.

B2B Resources

B2B Social Selling Strategy Best Practice Guide

1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]

stats

Looking for financial services statistics and market data?

The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

Webinars

Learning and Development tools

Digital Skills Index

See how you measure up across 11 key topics by taking our Digital Skills Index, then follow tailored learning journeys to boost your knowledge, whatever your level.

Fast Track to Digital Marketing Online

A complete overview of digital marketing through 12 engaging video modules, lasting around 30 minutes each, with knowledge quizzes and an exam.

Explore our other resources

Need help?

If you have any questions or need some advice to get the most out of your subscription resources, please don’t hesitate to get in touch.