Welcome to the Janus Henderson Investors Subcription

You’re part of a global community of marketers and ecommerce professionals

who have access to wealth of digital research, market data, online training, expert analysis and best practice to help you to achieve digital excellence.

To help you get the most out of your account, we’ve collated the most relevant Econsultancy resources for you on this Company hub page.

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Six digital trends set to disrupt financial services in 2019

Financial services is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments.

Here are six of the most important to financial services decision-makers and marketers in 2019.

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Looking for financial services statistics and market data?

The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

B2B Resources

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Digital Transformation in the B2B Sector Webinar

Digital Transformation in the B2B Sector: Webinar Resources

Webinar recording   Feedback? We would like to hear your thoughts, please click here to take our short survey. Related resources Report: B2B Digital Transformation Report: State of B2B Marketing Automation Report: 2017 Digital Trends in B2B Report: The Tension in B2B Customer Experience: Traditional priorities vs. new expectations Report: B2B Content Marketing Best Practice Guide Blog post: B2B […]

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B2B Digital Transformation

1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]