John Lewis sales rose 11.4% this week compared to the same week in 2010, which it attributes to tremendous growth online.

The British retailer’s website saw 47% increase in sales for the week to January 21.

Each product category registered growth, but fashion and ‘electrical & home technology’ were the standouts, with 71% and 48% increases respectively.

John Lewis director of selling operations for Region A Nat Wakely said that electrical and home technology growth instore has also seen a return to form of late. 

IT, however, was the definite star of the show at over 90%, with computers doubling their trade from a year ago, while TVs are clearly benefiting from another round of digital switchover and bolstered by the issues surrounding VAT a year ago.”

John Lewis senior press officer for corporate and social media Kerry Taylor told us that technology is increasingly playing a role in customers’ shopping journeys.

She highlighted this creates the ability to use online tools in shops to compare products, view ratings and reviews and make purchases.

Traffic and sales online are both seeing double digit increases on last year and traffic and sales via our mobile site have more than doubled on a year ago.”

Taylor added that John Lewis already runs an award winning website and in the last year has introduced free Wi-Fi to shops, launched an iPhone app and introduced Click and Collect to 129 John Lewis and Waitrose shops.

This is all part of a joined up, multichannel approach that compliments and relies upon our physical shops, and the service and expertise our instore Partners have to offer.”