The Festival of Marketing is back once again in October, this time looking to ‘The Year Ahead’, with four jam-packed days of virtual content designed to provide marketers with a toolkit for success in 2022.

Taking place from the 18th – 21st October, the event will celebrate successes, share best practice, and deliver actionable insight and inspiration, with sessions focusing on topics like growth, trends, and creativity and collaboration – and an unmissable headline session on Day One from comedian Eddie Izzard.

Day Three of the Festival, themed around Customer Delivery, will be brought to you by Econsultancy, with confirmed speakers including Alessandra Bellini, Chief Customer Officer at Tesco, who will dive into how Tesco is staying relevant and building trust with customers; Pete Markey and Michael Snape, Chief Marketing Officer and Chief Financial Officer at Boots, who will explain how marketers can optimise their relationship with their CFO; and Marketing Week Mini MBA founder Mark Ritson, who will sound off on how small businesses can get big marketing outcomes.

From cracking the challenge of personalisation to aligning company and customer metrics, Day Three of the Festival of Marketing will equip you to deliver more effectively for your customers and your company in 2022.

For more information about the agenda for The Year Ahead and to buy a ticket, make your way to the Festival of Marketing website.