Despite a global strain on marketing budgets during the Covid-19 pandemic, nearly 60% of strategic initiatives, including digital transformation, are receiving stable or increased funding even in these tough times, according to Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey.
Clearly, in recent months, digital transformation has become a talking point once again. As consumers flock to online channels out of necessity, brands are more focused than ever on digitising their offerings, whether that’s through improving omnichannel customer journeys, building or streamlining ecommerce platforms or bettering online user experience, to name just a few examples.
But digital transformation covers much more than what is being done in relation to branding and marketing – particularly during this time of crisis as companies are having to alter the ways in which they operate on a fundamental level.
To shed some light on the major changes taking place, Econsultancy has arranged a special one-hour briefing, ‘The Benefits of Chaos – Digital Transformation at Lightspeed’, complete with a presentation and panel discussion, as part of Xeim’s ongoing webinar series The Lowdown.
Join Econsultancy Founder Ashley Friedlein and Managing Partner Paul Davies, and our guests:
- Lisa Wood, Sales & Marketing Director, Great Rail Journeys
- Rak Patel, Head of Sales, UK & Pan EMEA, Spotify
- Fiona McSwein, VP Strategic Programs at Simply Business
We’ll discuss what is happening across strategy, people, process and technology. A Q&A session will take place at the end, offering the chance to find out how you can apply the right fuel to your own digital transformation.
Sign up for the briefing here, which is taking place on Thursday 25th June at 3pm BST/10am EDT.