Hey there, treasured readers. I’m Randall Mason – but you, and only you, can call me ‘Mase.
If you’re wondering, ‘who is this Randall Mason’, I am a trendgineer. Engineer of trends. And devotee-turned-protégé of Ashley Friedlein.
I’ve spent the past weeks covering the Festival of Marketing and getting a scoop on the action before it happens (which is 12-13 November).
What I am about to tell you comes straight from the source. The source that feeds Google itself. That’s right – I got F2F with marketing legends in my totally unrated, unabashed interview series.
And from these conversations, I’ve galvanised a list of the 10 hottest topics that will be reverberating from the stages at the festival.
1. Roadtripping to Digital Transformation
Drive business change by learning to navigate disruption and find the right route for your organisation.
2. Giving marketing innovation a hug
Understanding the role of marketing in your organisation and defining the innovation process.
3. Crosspollinating your B2B trendscape
Expand your digital horizons by enhancing the customer journey, improving visibility and driving traffic.
4. Storytelling by the volume
Scale your branded stories by tapping into the right networks to extend your reach and maximise impact.
5. Merging So-Cu-Ser
How to deliver social and customer service in a scalable way, whether separately or on an integrated basis.
6. Delicious data-driven decisioning
The key ingredients for baking a corporate culture with data at the core of your marketing strategy.
7. Caring about CX
Do you really care about the customer experience, or are you just saying that? Caring starts with defining CX ownership.
8. Multichannelling your offering
See what good looks like in multichannel experiences, and understand the metrics and KPIs for measuring it.
It’s not a new Excel format, but it is the path to excellence. We’re talking about aggregating your data into a Single Customer View.
10. Get moving with agile
What does it take to be a truly agile team? We’ll talk organisational structure, research, creative, response and measurement.
Well, I just love top 10 lists, don’t you? Why not shimmy along to the 10 big names to see at the Festival?
Or you can get your festival fix (and more from yours truly) on the official website.