Jordie van Rijn

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant at Email Monday. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Next to helping companies improve their marketing results, he is often employed as a trainer and keynote speaker.

single customer view

You don’t need a single customer view, you need a practical customer view

By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs).

I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single customer view with it. If we reach that holy grail, that would literally turn all marketers into superhuman marketers, wouldn’t it?

segments

Five advanced data and segmentation tactics for marketing and sales

These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.

Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.