Areas of testing
Just 71% of organisations test their websites. With 60% testing their email, and 59% testing landing pages.
What areas do you test? (company respondents)
7% of companies surveyed don’t test anything on their websites at all. This figure has remained the same since last year.
Elements of websites tested
Similar to last year, call to action buttons are the most tested feature for companies – 74%, with the page layout closely following – 70%, then the copy itself – 65%.
There’s also been a decline in the testing of checkout processes: client side respondents are 5% less likely to test, and agency respondents are 9% less likely.
Specifically for your website, what do you test? (company respondents)
Ideas for testing
68% of companies get their ideas for testing from analytics, while 55% use articles, whitepapers or blogs. 55% use employee suggestions and 53% apply user research.
Where do you get your ideas for testing? (company respondents)
Most challenging aspects of testing
27% of companies believe that setting up the test is the most challenging stage when testing their websites.
13% of companies believe that analyzing the results is the next most difficult stage, with 6% believing it’s running the tests.
Of the agencies surveyed, they believe that deciding what to test is the most difficult stage – 32%, with setting up the tests being the second most challenging – 26%.
When implementing testing on your / their website what stage do you / your clients find most challenging?
To further delve into the aspects important to a successful testing strategy and discover the testing methods companies are using on their various desktop, mobile, tablet and app platforms, download our annual Conversion Rate Optimisation Report.