Katharina Pesch

About Katharina Pesch

COO, Econsultancy & EVP Americas for Centaur Media

Katharina is the EVP of Centaur Media USA, based in New York, and at the helm of leading the international growth for the London-based PLC, with a core focus on its most valuable brands including Econsultancy, Celebrity Intelligence and Fashion & Beauty Monitor. Over the last two years, Katharina has delivered growth through attracting talented people, implementing scalable processes and systems while continuously building client relationships with the customer at heart for all product and service offerings.

Katharina joined the business in 2014 as COO of Econsultancy in London, bringing with her a network of the most senior global media and marketing professionals and building on her expertise in digital transformation, marketing capability and media innovations.

Throughout her career, Katharina has always taken a customer centric approach, working closely with renowned brands including Citibank, Diageo, Dubai Holdings, IBM, Omnicom Media Group, and Unilever.

Early on in her career Katharina’s business acumen was recognized by being listed in Management Today’s Top 35 Women Under 35 after having successfully co-founded C Squared and grown its flagship brand, the Festival of Media, to a multi-million-dollar award-winning business with locations in Latin America, Europe, the Middle East and Asia Pacific. Having built C Squared from a two-man band in 2005 to an influential media and events company in 2013, Katharina exited the business following the successful sale of the business to a Private Equity investor.

Originally German, Katharina was born in Venezuela, grew up in Africa, and Europe. After completion of her Bachelor degrees in Political Sciences and Business from Tulane University in New Orleans, USA, she moved to London and since 2015 lives in New York with her husband Ashley.

cvs-health

A look at CVS Health’s purpose-driven approach to business transformation

The ANA’s Masters of Marketing conference draws more than 2,700 brand marketers.

It seems that every one of them is thinking about how to transform their companies to become more responsive, more flexible and more digital.  

Fortunately, there are inspiring stories from speakers like Norman de Greve, Senior VP and CMO of CVS Health, who described the journey to becoming a more purpose-driven company.