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Key digital trends for 2013 [infographic]

By Graham Charlton January 17th 2013 10:37

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.

This infographic sums up some of the key findings from the survey of around 700 business respondents…

Blog Strategy and Operations

Eight different ways of using product videos in ecommerce

In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer.

While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer.

I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.

But the use of video isn’t limited to just displaying products. There are a number of different ways that ecommerce sites can use video to inform and educate their customers.

So here are eight different ways that video can be used in ecommerce…

news Optimisation (inc testing, CRO)

46% of Christmas Day search traffic was on tablets and mobiles

Christmas might seem like a distant memory now, but as we’ve seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.

But what’s coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.

We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.

Blog Strategy and Operations

Five awesome open-source front-end frameworks

Thanks in large part to the popularity of the open-source model, companies of all shapes and sizes have access to technologies that would have cost six and seven figures to develop in-house a half a decade ago.

From high-performance data stores to countless software libraries, there are plenty of open-source technologies that make building a sophisticated web-based service far less costly and time-consuming than it would have been.

Blog Email

10 interesting digital marketing stats we’ve seen this week

Here are some of the most interesting digital marketing stats we’ve seen this week.

Stats include Google’s Q4 earnings, performance marketing spend in the UK, Instagram’s 90m users, email spam and Google’s UK market share.

For more digital marketing stats, check out our Internet Statistics Compendium.

Blog Multichannel Marketing

How Nissan used a mobile game to launch the new Juke Nismo

The automotive industry has produced some excellent digital marketing campaigns in the past few years, including Volkswagen’s augmented reality billboards and Audi’s Le Mans app.

So when Nissan needed to build excitement prior to the European launch of the new Juke Nismo, it was no surprise that it decided to go down the digital route.

Nissan partnered with mobile driving game ‘Asphalt 7: Heat’ to allow users to take the new model for a virtual test drive, as well as giving them access to a special Nissan Race Track.

To find out why Nissan chose to target mobile gamers and whether the launch was a success, I spoke to marketing communications manager Gareth Dunsmore…

Blog Customer Experience

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