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Key digital trends for 2013 [infographic]

By Graham Charlton January 17th 2013 10:37

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.

This infographic sums up some of the key findings from the survey of around 700 business respondents…

Blog Ecommerce

Eight different ways of using product videos in ecommerce

In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer.

While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer.

I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.

But the use of video isn’t limited to just displaying products. There are a number of different ways that ecommerce sites can use video to inform and educate their customers.

So here are eight different ways that video can be used in ecommerce…

Blog Mobile

46% of Christmas Day search traffic was on tablets and mobiles

Christmas might seem like a distant memory now, but as we’ve seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.

But what’s coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.

We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.

Blog User Experience and Usability

Five awesome open-source front-end frameworks

Thanks in large part to the popularity of the open-source model, companies of all shapes and sizes have access to technologies that would have cost six and seven figures to develop in-house a half a decade ago.

From high-performance data stores to countless software libraries, there are plenty of open-source technologies that make building a sophisticated web-based service far less costly and time-consuming than it would have been.

Blog Advertising

Six brand case studies that proved the value of storytelling

Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels, and using various tools and methods to do so.

Blog Innovation and Trends

Why luxury fashion brands are using gaming to drive revenue and marketing opportunities

While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gaming and esports market has positively grown. According to Newzoo’s recent report, the global games market will generate revenues of $159.3 billion in 2020. Gaming is also predicted to surpass $200 billion by the end of 2023. This is […]

Blog People and Skills

A day in the life of… Angela Freeth, Marketing Campaigns Manager at Laundrapp

Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more about her role, and how Covid-19 has impacted her working life.

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