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Key digital trends for 2013 [infographic]

By Graham Charlton January 17th 2013 10:37

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.

This infographic sums up some of the key findings from the survey of around 700 business respondents…

Blog Strategy

Eight different ways of using product videos in ecommerce

In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer.

While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer.

I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.

But the use of video isn’t limited to just displaying products. There are a number of different ways that ecommerce sites can use video to inform and educate their customers.

So here are eight different ways that video can be used in ecommerce…

Blog Conversion Rate Optimisation

46% of Christmas Day search traffic was on tablets and mobiles

Christmas might seem like a distant memory now, but as we’ve seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.

But what’s coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.

We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.

Blog Strategy

Five awesome open-source front-end frameworks

Thanks in large part to the popularity of the open-source model, companies of all shapes and sizes have access to technologies that would have cost six and seven figures to develop in-house a half a decade ago.

From high-performance data stores to countless software libraries, there are plenty of open-source technologies that make building a sophisticated web-based service far less costly and time-consuming than it would have been.

Blog Innovation and Trends

Could Ikea dominate the smart home market?

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market.

Blog Digital Transformation

Restaurant brands are becoming big tech players

Companies in virtually every industry are being challenged to implement digital transformations of one kind or another. Even industries that years ago would have seemed unlikely candidates for digital disruption are undergoing major changes as a result of the internet and new technologies.

Blog Process and Project Management

What is scrappy marketing and how can it make you more agile?

As marketers, we often spend a lot of time sweating the small stuff.

Blog Ecommerce

How fashion retailers can factor returns into their paid search campaigns

It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.

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