February 27th, 2020 | 2pm GMT, 9am EST

Based on our flagship annual trends report for 2020 and other research, Econsultancy’s Digital Trends Webinar for February 2020 looks at key trends from our research. Every year our founder, Ashley Friedlein, picks out the digital and marketing trends which he believes will shape the industry and thinking in the year ahead. This year he also looks at the decade ahead and the webinar will touch on key themes emerging.

Agenda points for this session:

  • The webinar will look at the most significant digital-related forces that will drive marketing and customer experience strategies in the short to medium term
  • We’ll examine what companies are prioritising, ask what they might be missing and look at the greatest challenges facing their marketers
  • Look at what we think are the five broad terms from 2020-2030:
  1. In search of trust
  2. Humane tech
  3. Personalisation 2.0
  4. Everything-as-a-service
  5. Ecommerce and the environment

Our research showed the continuing focus on customer experience as a priority and that CX leaders are three times more likely than the mainstream to exceed their top businesses goal by a significant margin in 2019.

This webinar will be facilitated by senior Econsultancy analyst, Lynette Saunders.


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