Digital skills benchmarking: Which industries are still closing the gap?
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
Five key principles for launching a learning programme
You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now?
There’s obviously a lot of planning that goes into organisation or team-wide training programmes, from defining the audience and the course objectives, to creating a measurement plan, and setting the cadence of learning and comms.
But once you get down to writing a plan for your learners, the programme launch becomes a really crucial part of successful corporate learning.
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
Why automotive manufacturers are struggling to crack online sales
The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.
‘What’s the business objective?’ – Three marketing leaders on how they use AI
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
Generative AI has brought into focus what makes a great marketer
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
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