Could generative AI be a ‘skill leveller’ in marketing?
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
Learning and Development
What type of learning can be most effective at closing the digital skills gap? Econsultancy’s new report reveals how multi-modal programs can benefit both employees and organisations.
When it comes to structured learning programs, are you ‘compliance only’, ‘eager with structure’ or a ‘self starter’? Econsultancy’s latest report looks at upskilling best practice in the light of learning personas.
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Econsultancy’s latest survey suggests that being “too busy” for training may have more to do with the value and relevance of learning programmes.
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
At the Festival of Marketing, CMO Barron discussed how Domino’s has capitalised on data to increase CLTV, optimise the ordering experience and evaluate media plans.
Mark Arnold says the fundamentals of customer engagement haven’t changed since the time of direct marketing, but that some marketers are lost in tech and data and “start building journeys and communications programs without a sense of purpose.”
Getting an entire organisation on board with digital transformation isn’t something that can be achieved overnight.
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ecommerce has had a tricky year, too, sales as a percentage of total retail have been growing since the summer. So, as retail […]
Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
With the fast growth of retail media, now is the time to be investing in learning resources that can aid collaboration and understanding within FMCG businesses.
Unlock the digital potential in your organisation
Eight three percent of executives that say their organisation’s growth depends on rapidly evolving their employees’ skills and capabilities to meet emerging customer and business needs.
In a rapidly changing digital environment, we’re here to help you to assess competencies and map out a plan to build the skills crucial to your business’s growth.
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News from Econsultancy
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.