Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
Digital skills benchmarking: Which industries are still closing the gap?
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
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Our latest reports for marketing and ecommerce leaders.Latest
Corporate learning is wasted money unless it’s applied: Here’s how to put new skills into practice
Transferring learning into working practices requires a multifaceted approach.
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.
Five key principles for launching a learning programme
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
C-suite urged to clarify AI productivity expectations and focus on skill building
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
Learning and Development
If you can’t measure the impact of learning, why bother? Here’s how to link it to business success
It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.
Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability
Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.
Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
Nearly half of marketers are not being offered upskilling opportunities to bridge skills gaps
The skills needed to thrive in the marketing world are ever evolving. As a result, it’s not unusual for marketing teams to face skills gaps in areas where teams aren’t experienced or qualified in the disciplines needed to perform their role effectively. What’s concerning is that, according to findings from the Marketing Week Career & […]
How to choose the right learning provider
From skills assessment to cultural fit, there’s a lot to get right when choosing an L&D partner.
Digital Transformation
JD Sports on AI search and digital transformation: we can add ‘so much scale to personalisation’
EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
M&S ‘moving with the times’, doubles down on TikTok and YouTube
The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further.
‘Project Delta’: How Eurostar Group got its people on board with digital transformation
When Eurostar Group underwent a wide-ranging digital transformation following Eurostar’s merger with Thalys, the goal was to improve the customer experience – but bringing station staff ‘on board’ with the change was also critical.
How FMCGs are adapting to retail media: from reorgs to mindset shifts
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
Automotive transformation: How commerce capability is breaking down 100 years of business silos
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
Industry Trends
Head of Ocado Ads Jack Johnson on bringing ‘agile ethos’ to retail media
From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
At HubSpot’s Inbound 2024, Fire&Spark Founder and President Dale Bertrand argued that despite their impact on traffic, Google’s AI Overviews present an opportunity for marketers to capture higher-quality website visitors.
Unlock the digital potential in your organisation
Eight three percent of executives that say their organisation’s growth depends on rapidly evolving their employees’ skills and capabilities to meet emerging customer and business needs.
In a rapidly changing digital environment, we’re here to help you to assess competencies and map out a plan to build the skills crucial to your business’s growth.
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News from Econsultancy
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.
Five key principles for launching a learning programme
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
Digital skills benchmarking: Which industries are still closing the gap?
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.