Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
Digital skills benchmarking: Which industries are still closing the gap?
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
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Our latest reports for marketing and ecommerce leaders.Latest
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
Corporate learning is wasted money unless its applied: Here’s how to put new skills into practice
Transferring learning into working practices requires a multifaceted approach.
Five key principles for launching a learning programme
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
C-suite urged to clarify AI productivity expectations and focus on skill building
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
Learning and Development
Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
Digital progress ‘static’ as nearly half of charities say staff skills a barrier: report
The Charity Digital Skills report has revealed staff and volunteer skills as a top-5 constraint to progress with digital and data in the sector (47%), with more than 2 in 5 charities saying they most need funding to access training.
Salesforce UK&I CTO on the genAI upskilling challenge facing businesses
The UK is facing a “major digital skills gap” with the advent of generative AI, according to Paul O’Sullivan, UK & Ireland Chief Technology Officer at Salesforce and Head of the Salesforce UK AI Centre.
Nearly half of marketers are not being offered upskilling opportunities to bridge skills gaps
The skills needed to thrive in the marketing world are ever evolving. As a result, it’s not unusual for marketing teams to face skills gaps in areas where teams aren’t experienced or qualified in the disciplines needed to perform their role effectively. What’s concerning is that, according to findings from the Marketing Week Career & […]
How to choose the right learning provider
From skills assessment to cultural fit, there’s a lot to get right when choosing an L&D partner.
Digital Transformation
‘Project Delta’: How Eurostar Group got its people on board with digital transformation
When Eurostar Group underwent a wide-ranging digital transformation following Eurostar’s merger with Thalys, the goal was to improve the customer experience – but bringing station staff ‘on board’ with the change was also critical.
How FMCGs are adapting to retail media: from reorgs to mindset shifts
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
Automotive transformation: How commerce capability is breaking down 100 years of business silos
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
Online formats took 78% of all UK ad spend in 2023: report
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure.
Industry Trends
Manufacturing and healthcare industries lag in genAI expertise: report
A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.
Loyalty programmes will increasingly ‘hinge on personalisation’: Eagle Eye’s Sarah Jarvis
Sarah Jarvis is Communications and Propositions Director at Eagle Eye, a software-as-a-service loyalty specialist working with retail, travel, and hospitality brands. Having spent more than a decade and a half working in retail marketing and loyalty, Jarvis has well-formed opinions on what makes a great, and not-so-great, loyalty scheme – and the experience to back […]
Generative AI has brought into focus what makes a great marketer
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
‘Retail media has changed completely’: The Mars Agency’s Katrina Smart on self-serve, off-site and what’s next
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
Unlock the digital potential in your organisation
Eight three percent of executives that say their organisation’s growth depends on rapidly evolving their employees’ skills and capabilities to meet emerging customer and business needs.
In a rapidly changing digital environment, we’re here to help you to assess competencies and map out a plan to build the skills crucial to your business’s growth.
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News from Econsultancy
Five key principles for launching a learning programme
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
Digital skills benchmarking: Which industries are still closing the gap?
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.