As L&D and marketing capability leaders approach us for support, and look to make the right learning investment, there’s always a question they want to know – how can we measure our ROI?

If they are going to spend considerable sums delivering employee upskilling programmes then they want to know what they’ll get for their time and money. They need to be able to identify the value and quantify the benefits to justify the costs.

From this report, you’ll gain a useful framework to assess the returns from your team’s marketing and ecommerce learning. We hope it helps answer the question on every L&D leader’s mind and supports decision making on digital upskilling investment.