Legal

The latest best practice, industry insights and data related to the legal side of digital marketing, from FTC regulations to fake followers, GDPR to CCPA

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"In Europe, 30% of organisations admit they were not compliant to GDPR regulations as of July 2019"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

Influencers face crisis of confidence in light of CMA investigation

Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were compensated to post content on behalf of brands.

“Social media stars can have a big influence on what their followers do and buy. If people see clothes, cosmetics, a car, or a holiday being plugged by someone they admire, they might be swayed into buying it,” George Lusty, the CMA’s Senior Director for Consumer Protection, stated. “So, it’s really important they are clearly told whether a celebrity is promoting a product because they have bought it themselves, or because they have been paid or thanked in some way by the brand.”

GDPR An overview

GDPR: An overview

What GDPR is and the key rights that marketers and data controllers need to understand.

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