"In Europe, 30% of organisations admit they were not compliant to GDPR regulations as of July 2019"
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From the Blog
In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation.
If you’re a content marketer or content creator in the UK, you may have heard about a controversial EU directive known as Article 17 (previously referred to as Article 13 in draft).
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were compensated to post content on behalf of brands.
“Social media stars can have a big influence on what their followers do and buy. If people see clothes, cosmetics, a car, or a holiday being plugged by someone they admire, they might be swayed into buying it,” George Lusty, the CMA’s Senior Director for Consumer Protection, stated. “So, it’s really important they are clearly told whether a celebrity is promoting a product because they have bought it themselves, or because they have been paid or thanked in some way by the brand.”
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.
What GDPR is and the key rights that marketers and data controllers need to understand.
What lawful processing means and the six lawful bases for processing personal data.
Understand the five conditions for how consent is obtained.
Discover the requirements for providing a GDPR compliant privacy notice.
How marketers can use legitimate interest to capture and process user data.
What accountability means and the steps you need to take to be compliant.
A look at the ICO’s 12-step guide to preparing organisations for GDPR.