While many companies are preparing for the California Consumer Privacy Act (CCPA) to go into effect on January 1, there is another California law effective January 1 that is already causing companies to take action.
In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit.
In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation.
If you’re a content marketer or content creator in the UK, you may have heard about a controversial EU directive known as Article 17 (previously referred to as Article 13 in draft).
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were compensated to post content on behalf of brands.
“Social media stars can have a big influence on what their followers do and buy. If people see clothes, cosmetics, a car, or a holiday being plugged by someone they admire, they might be swayed into buying it,” George Lusty, the CMA’s Senior Director for Consumer Protection, stated. “So, it’s really important they are clearly told whether a celebrity is promoting a product because they have bought it themselves, or because they have been paid or thanked in some way by the brand.”
