Dylan’s not the only artist reinvigorating the music video art form. 2013 has seen some brilliant innovations from other bands and artists bored of the standard, easily uploadable to YouTube approach.
Queens of the Stone Age
Here’s Queens of the Stone Age’s latest single ‘The Vampyre of Time and Memory’ and its fully interactive video:
It’s like a cross between Resident Evil on the Playstation and the children’s game show Knightmare, but with a bit of Josh Homme thrown in for good measure.
Arcade Fire used Google Maps and Street View to mixed success (it was processor heavy and prone to crashing) in 2010 with their interactive video for ‘We Used to Wait‘.
Recently though, Arcade Fire tried again with this interactive video to the first single from their new album ‘Reflektor‘:
This utilises your desktop’s webcam to put you directly in the video. This is slightly off-putting to be honest, but the patterns you can create on screen using the actor’s motion capture bodysuits look incredible.
Beck released this phenomenal live cover of David Bowie’s ‘Sound & Vision’ in February. The video itself is a fully immersive, interactive 360 degree, mind-bender, using multiple camera-angles which you can control and truly amazing binaural sound created by a 167 piece orchestra. The loading time for the HD version and instructions for use are somehow longer than the 9 minute video, but it really is completely worth it:
Finally, the Brooklyn electro-pop duo Tanlines released their homage to MS Paint earlier in the year with this playful and endlessly interactive video for ‘Not the Same’:
Read about more digital advances in the music industry here in the articles six artists embracing app technology and American Express using storytelling to transform online music.