Lizzy Hillier

About Lizzy Hillier

12 free email marketing templates for small businesses

We love email marketing here at Econsultancy. It may not be the newest or most exciting method of driving traffic to your business but by gosh it works.

However, if it is the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.

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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

How museums are using immersive digital experiences

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.

Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.