1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Webinar Recording Reports Referenced A Guide to Customer Experience Management Implementing a Customer Experience Best Practice Guide Customer Experience Statistics Digital Trends Survey Trust, Transparency & Brand Safety Templates https://econsultancy.com/reports/usability-and-user-experience-digital-marketing-template-files Customer Experience Training https://econsultancy.com/training/courses/topics/customer-experience/
1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on. Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]
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More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit.
“The purpose of a business is to create and keep a customer” – Peter Drucker, Management Consultant.
Steve Jobs famously proclaimed, “A brand is simply trust”.
Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.