Lynette Saunders

About Lynette Saunders

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

Reports by Lynette

B2B Digital Transformation

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

Blogs by Lynette

Stock photograph of a miniature shopping card with packages resting atop a laptop keyboard.

2022: A definitive moment for D2C

With the shift to online here to stay, brands are discovering the merits that a compelling D2C offering can bring, including flexibility, greater control, and a more valuable proposition for customers.