Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.
1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021. With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
April 2nd, 2020 | 2pm BST, 9am EST
February 27th, 2020 | 2pm GMT, 9am EST
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
Econsultancy’s new report – Overcoming B2B Digital Marketing Challenges – considers the challenges B2B companies are facing as they transform and drive through an increased focus on digital. It looks at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives.