Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Webinar Recording Reports Referenced A Guide to Customer Experience Management Implementing a Customer Experience Best Practice Guide Customer Experience Statistics Digital Trends Survey Trust, Transparency & Brand Safety Templates https://econsultancy.com/reports/usability-and-user-experience-digital-marketing-template-files Customer Experience Training https://econsultancy.com/training/courses/topics/customer-experience/
Econsultancy’s new report – Overcoming B2B Digital Marketing Challenges – considers the challenges B2B companies are facing as they transform and drive through an increased focus on digital. It looks at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives.
When we talk about personalisation we envisage delivering tailored, relevant communications to the right customer at the right time to provide a richer experience. In reality, many companies are still some way off from delivering on this.
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit.