Lynette Saunders

About Lynette Saunders

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

Reports by Lynette

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Customer Experience Management: Webinar Resources

Webinar Recording Reports Referenced A Guide to Customer Experience Management Implementing a Customer Experience Best Practice Guide Customer Experience Statistics Digital Trends Survey Trust, Transparency & Brand Safety Templates https://econsultancy.com/reports/usability-and-user-experience-digital-marketing-template-files Customer Experience Training https://econsultancy.com/training/courses/topics/customer-experience/

Trust, Transparency and Brand Safety

Trust, Transparency and Brand Safety

1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on.  Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]

Trends Webinar: SEO – January 2018

Webinar recording Feedback? We would like to hear your thoughts, please click here to take our 2-minute survey. Reports referenced and further reading SEO in 2018: Industry Experts tell Marketers what they need to know Search Engine Optimisation Best Practice Guide Ecommerce Best Practice Guide Content Strategy Best Practice Guide SEO Digital Marketing Templates Search Marketing […]

Blogs by Lynette

Why trust & transparency are crucial components of brand success

Steve Jobs famously proclaimed, “A brand is simply trust”.

Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.