Ecommerce Quarterly: Q2 2021
This edition of the Ecommerce Quarterly covers the impact of Brexit, increasing demand for hybrid fulfilment options and innovations in ambient commerce.
Lynette Saunders
Ecommerce Trends
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
Brand Purpose Best Practice Guide
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
Measuring Digital Marketing Effectiveness Webinar
April 2nd, 2020 | 2pm BST, 9am EST
What the rise of direct-to-consumer (D2C) brands means for agencies
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.