Lynette Saunders

About Lynette Saunders

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

Reports by Lynette

Learning from a Crisis Best Practice Guide

1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]

Ecommerce Trends

1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021.[1] With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]

Blogs by Lynette

Office Buildings

Greater collaboration between sales and marketing is key to success for B2B companies

Econsultancy’s new report – Overcoming B2B Digital Marketing Challenges – considers the challenges B2B companies are facing as they transform and drive through an increased focus on digital. It looks at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives.