At this year’s Internet World we met a bunch of passionate internet professionals based around the M62 corridor, who pretty much demanded that we host more events based outside of London. And hey, we’ve taken notice…

Having seen the (Northern) light, Team E-consultancy is rather looking forward to our inaugural ‘Digital Shorts’ internet networking event that we’re jointly hosting with Manchester Digital later this month.

Yup, it’s in Manchester, so internet folk based in the Good North should come along and say hello if we’ve not met you before.

The event, taking place on the evening of July 25, will kick off with a couple of case studies, which will provide food for thought for the rest of what could turn out to be a long evening, fuelled by wine and canapés.

Russell Gould (MyTravel’s Director of Digital Marketing) will be talking about how he’s overseen growth in online sales over the past 18 months, while Nikki Everingham (Director, Northern Division, Mediabrokers) will look at behavioural targeting.

There are only 80 seats available and it promises to be a fun night, so tell your colleagues about it and reserve some seats now to be sure of a place.

Note that the speeches will end by 8pm, providing you with ample time to let your hair down and chew the fat with all manner of interesting internet folk.

18.00 Registration and coffee

18.30 – 18.45 Introductions from E-consultancy and Manchester Digital

18.45 – 19.30 Russell Gould, Director of Digital Marketing, MyTravel. A case study from MyTravel Director of Digital Marketing, Russell Gould, showing how they have grown their on-line business over the last 18 months. What’s worked and what’s not and where will they go next?

19.30 – 19.50 Nikki Everingham, Director, Northern Division, Mediabrokers. Behavioural targeting; what it is, how it can be used, how it changes the dialogue from advertiser to viewer and how tailored creative becomes absolutely critical in creating a compelling story for the target audience. For possibly the first time behavioural targeting offers true one to one marketing online and as such is changing the face of internet advertising into something altogether more sophisticated. Already behavioural targeting is forecast to make up more than 20 percent of online banner media in 2006 (iMedia/Ponemon Study) 

19.50 – 20.30 Drinks, Canapés and Networking