This briefing will take a deep dive into the phenomenon that is TikTok, examining its history and context both in China and overseas, and looking in particular at how its acquisition of another Chinese-owned video app, Musical.ly, aided its adoption outside of China. It will also analyse TikTok’s monetisation prospects, including its potential for advertising and influencer marketing, and its challenges – such as controversies around inappropriate content and privacy.
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
![The corner of a smartphone screen showing the TikTok app next to the YouTube app and other icons.](https://econsultancy.imgix.net/content/uploads/2019/05/15165824/tiktok.jpg)