Marketing Automation

The latest marketing automation best practice, research, market insight, statistics, training and more

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Marketing Automation Best Practice Guide

‌  This report provides marketers with a guide to what marketing automation is and how to implement it, exploring what success looks like and what the future may hold for the industry. It is aimed at a broad range of marketers in B2B and B2C organisations and provides practical advice to help make the most of marketing automation software.

63% of marketers are struggling to deliver omnichannel experiences

Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, produced in partnership with HCL Software.

The report is based on an Econsultancy survey of 1,416 business professionals, which took place between September and November 2019.

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Research, Trends and Best Practice

Marketing Automation Best Practice Guide

1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]

The Future of Marketing 2018

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

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