About the forum
The Marketing Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together likeminded leaders to evaluate industry challenges such as the digital skills gap, the war for talent and building a culture of effectiveness.
Join us at our next event, January 23rd
At Econsultancy HQ, we’ll be hosting our Q1 2025 meet-up for senior leaders in digital, marketing and ecommerce.
You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
Marketers from Channel 4, Diageo and Specsavers on capability building
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
‘What’s the business objective?’ – Three marketing leaders on how they use AI
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
Learning should be being coached on the job, in a moment, it should be learning yourself, particularly from things that you screwed up.
– Julie Bramham, Global Marketing Transformation Director, Diageo
Venue
The Marketing Capability Leaders Forum will take place in Central London, with the venue TBC on Thursday 23rd January 2025.