Anna Hale
Chief Marketing Officer, Karo Healthcare
About the forum
The Marketing Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together likeminded leaders to evaluate industry challenges such as the digital skills gap, the war for talent and building a culture of effectiveness.
Join us at our next event, September 26th
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce.
You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
Amir Rasekh
Managing Director, Nectar360
Guy Keeling
Vice President of Global Digital Commerce, Barilla Group
Paul Davies
Managing Partner, Econsultancy
Agenda
9:00 – Networking breakfast
10:00 – Panel discussion with Q&A
Coping with complexity in digital commerce: What skills do marketers need?
Digital commerce is rapidly evolving with new advancements in automation, user experience, and personalisation. Yet, consumer confidence wavers.
Marketers must now connect with shoppers all while maintaining brand control and navigating the complexities of third-party ecosystems.
What skills are essential for success in this dynamic landscape? Join us to discover the strategic and tactical capabilities every marketer needs to thrive.
10:45 – Breakout sessions
Dissecting the current challenges and opportunities in ecommerce
From martech to media planning; marketplaces to microfulfilment – what are the challenges and opportunities for online retail as we move towards the holiday period and beyond? How are brand, budget and skills affecting strategy? And where should we look for success stories and for cautionary tales?
Marketers from Channel 4, Diageo and Specsavers on capability building
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
‘What’s the business objective?’ – Three marketing leaders on how they use AI
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
Learning should be being coached on the job, in a moment, it should be learning yourself, particularly from things that you screwed up.
– Julie Bramham, Global Marketing Transformation Director, Diageo
Venue
The Marketing Capability Leaders Forum will take place at WeWork Waterloo, London on Thursday 26th September.