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Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.

This report explores how businesses can build their L&D strategy for digital skills.

Quick Guide – Data-Driven Marketing

This quick guide provides an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.

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Quick Guide – Ecommerce

This quick guide provides a useful introduction to optimising and improving ecommerce strategies, providing an overview of channels, frameworks, platforms and project management.

Building a Digital Culture: A Quick Guide

This guide defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams

The Marketing Mindset report

A guide for marketers who want to instill a powerful marketing mindset in themselves and their organizations.

Quick Guide - How to Hire for In-Demand Skills

With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.

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