It’s a good time to be a senior marketer, with the average salary of a marketing director rising by 14.4% over the last 12 months.
According to Marketing Week’s Salary and Career Survey 2014, senior marketing director’s pay packets increased from £75,345 to £86,165 on average.
The survey of 3,000 marketers found that the news was less cheerful for mid-tier marketers though, with an average increase of 3.6%.
Let’s take a closer look at the stats…
Though senior marketers have the largest pay rises, marketers in general have upped their incomes, something which reflects the growing influence and importance of marketing within businesses.
- Average marketing salaries rose £2,500 to £45,021 between 2012 and 2013.
- More than a quarter of marketers saw their salaries frozen last year.
- Sadly, there is still a gender gap, with male marketers earning around £15,261 more than their female counterparts.
Best and worst paid sectors
Management consultancy is the place to be, followed by the automotive sector, while sports marketing, though it may sound glamorous, doesn’t pay quite so well, and they’re the most stressed group.
Marketers on the board
The Modern Marketing Manifesto outlines our belief that marketers should be sitting on the board and helping to set strategy, so it’s encouraging to see that 45% of companies have a marketer at the top table.
Marketing skills gaps
Digital marketing is the area where most marketers feel they need to improve, with 31.7% of respondents choosing this option.
If you consider social media and mobile (even perhaps data) to be digital marketing disciplines, that figure is closer to 60%.