Marketing Week Live 2015: all the best insight from #MWL15 Day Two

Here are some of the Twitter highlights of the first day taken from the hashtags #MWL15 and #Insight15.

If your target is 90% everyone finds a reason to be in the 10% – quote from IKEA at #MarketingAcademy #MWL2015

— Lauren Peel (@lauren_peel) April 30, 2015

Sustainability is important and 75% of people want sustainable products – marketers take note! @michelle_if #MWL2015

— Merlin (@merlinthementor) April 30, 2015

Nandos still going strong in the 17-24yo category but don’t worry skincare brands, you still have a chance #MWL2015 pic.twitter.com/9lxWMcLhse

— Beth Gladstone (@bethgladstone) April 30, 2015

‘Less than 1/5 of organisations use a single customer profile for their #marketing applications’ #MWL2015 @Econsultancy

— Stephanie Morris (@Stephanie_673) April 30, 2015

Key areas to focus on to embed customers in the heart of your business, per Sarah Bentley #MWL2015 pic.twitter.com/XRJ36hoc0o

— Andrea D. Smith (@MissADS08) April 30, 2015

Focus on giving value to your consumer @BuzzFeed #MWL2015 pic.twitter.com/3QZmYj3SgS

— Karolina Nikolaou (@karolina_nik) April 30, 2015

“Content marketing is a slow burn tool”: UKTV’s Simon Michaelides’ insights @ #MWL2015 http://t.co/DNBosL4On8 Mar… pic.twitter.com/WxqkBQfUFd

— Dream Domains (@DreamDomains_) April 30, 2015

Important to remember that growth is good for business but has negative impacts #mwl2015 pic.twitter.com/93ULURb4Mj

— Lauren Peel (@lauren_peel) April 30, 2015

@AndiGroke ‘76% of people are more likely to make a purchase after watching a video’ @MWL2015 #MWL2015 pic.twitter.com/cbm4aBeTBb

— Videobeat Networks (@videobeatnet) April 30, 2015

“I love a complainer!! They tell you exactly what you need to do to fix your business.” – Sarah Bentley. #customercentric #MWL2015

— Andrea D. Smith (@MissADS08) April 30, 2015

“Views don’t mean anything – you need to look deeper and see what your audience are actually doing with your content” #YouTube #MWL2015

— Beth Gladstone (@bethgladstone) April 30, 2015

Don’t use the same content in emails for frequent openers as for infrequents. News to me! Thanks Cherry Younger of @Pure360 #MWL2015

— Isaiah Fapuro (@JazzyMarketer) April 30, 2015

“It isn’t a failure to pivot” TravelZoo #MWL2015 #marketing

— Holly Edwards (@HollyEdwards03) April 30, 2015

#youtube How to drive traffic to hub content #MWL2015 andigroke #digitalmarketing pic.twitter.com/wWOGKQBFpC

— Ashish Khera (@ashishkhera) April 30, 2015

When Holland & Barrett introduced PayPal payments 38% of transactions came from mobile payments overnight @lysahardy #MWL2015

— Merlin (@merlinthementor) April 30, 2015

@CocaCola: “it’s all about being in the right place, at the right time…it’s how Marilyn Monroe started” #MWL2015 pic.twitter.com/idRlKvvkOD

— Lucy Houghton (@Houghtini) April 30, 2015

Systems integration is like having builders at your house, assume it will take twice as long and cost twice as much #MWL2015

— Lauren Peel (@lauren_peel) April 30, 2015

Standing out of the crowd is not about shouting but being part of the conversation #MWL2015 #buzzfeed

— Karolina Nikolaou (@karolina_nik) April 30, 2015

Visual CTAs in place of text links perform 2x better – James Murphy #MWL2015

— TAN MEDIA (@TANagency) April 30, 2015

“Were all micro influencers. Our ability to influence comes down to trust” – Richard Larkham, Virgin Media #MWL2015

— iancbamford (@iancbamford) April 30, 2015

The new home page is our social feeds #MWL2015

— Lauren (@LaurenJonesSA) April 30, 2015

And the final word should go to editor of Marketing Week, Russell Parsons.

VIDEO: @RussellParsons of @MarketingWeekEd tells us why #MWL2015 is the best show in the industry! http://t.co/87jx251gVu

— Silverstream TV (@SilverstreamTV) April 30, 2015