Marketing Week Live 2015 and Insight 2015 is a two day event currently running at the Olympia Centre, London.
It features all the ideas, inspiration, tools and tactics tailored to meet all marketers’ needs, along with speakers from brands such as Google, BBC, Samsung, eBay and Buzzfeed.
Here are some of the Twitter highlights of the first day taken from the hashtags #MWL15 and #Insight15.
If your target is 90% everyone finds a reason to be in the 10% – quote from IKEA at #MarketingAcademy #MWL2015
— Lauren Peel (@lauren_peel) April 30, 2015
Sustainability is important and 75% of people want sustainable products – marketers take note! @michelle_if #MWL2015
— Merlin (@merlinthementor) April 30, 2015
Nandos still going strong in the 17-24yo category but don’t worry skincare brands, you still have a chance #MWL2015 pic.twitter.com/9lxWMcLhse
— Beth Gladstone (@bethgladstone) April 30, 2015
‘Less than 1/5 of organisations use a single customer profile for their #marketing applications’ #MWL2015 @Econsultancy
— Stephanie Morris (@Stephanie_673) April 30, 2015
Key areas to focus on to embed customers in the heart of your business, per Sarah Bentley #MWL2015 pic.twitter.com/XRJ36hoc0o
— Andrea D. Smith (@MissADS08) April 30, 2015
Focus on giving value to your consumer @BuzzFeed #MWL2015 pic.twitter.com/3QZmYj3SgS
— Karolina Nikolaou (@karolina_nik) April 30, 2015
“Content marketing is a slow burn tool”: UKTV’s Simon Michaelides’ insights @ #MWL2015 http://t.co/DNBosL4On8 Mar… pic.twitter.com/WxqkBQfUFd
— Dream Domains (@DreamDomains_) April 30, 2015
Important to remember that growth is good for business but has negative impacts #mwl2015 pic.twitter.com/93ULURb4Mj
— Lauren Peel (@lauren_peel) April 30, 2015
@AndiGroke ‘76% of people are more likely to make a purchase after watching a video’ @MWL2015 #MWL2015 pic.twitter.com/cbm4aBeTBb
— Videobeat Networks (@videobeatnet) April 30, 2015
“I love a complainer!! They tell you exactly what you need to do to fix your business.” – Sarah Bentley. #customercentric #MWL2015
— Andrea D. Smith (@MissADS08) April 30, 2015
“Views don’t mean anything – you need to look deeper and see what your audience are actually doing with your content” #YouTube #MWL2015
— Beth Gladstone (@bethgladstone) April 30, 2015
Don’t use the same content in emails for frequent openers as for infrequents. News to me! Thanks Cherry Younger of @Pure360 #MWL2015
— Isaiah Fapuro (@JazzyMarketer) April 30, 2015
“It isn’t a failure to pivot” TravelZoo #MWL2015 #marketing
— Holly Edwards (@HollyEdwards03) April 30, 2015
#youtube How to drive traffic to hub content #MWL2015 andigroke #digitalmarketing pic.twitter.com/wWOGKQBFpC
— Ashish Khera (@ashishkhera) April 30, 2015
When Holland & Barrett introduced PayPal payments 38% of transactions came from mobile payments overnight @lysahardy #MWL2015
— Merlin (@merlinthementor) April 30, 2015
@CocaCola: “it’s all about being in the right place, at the right time…it’s how Marilyn Monroe started” #MWL2015 pic.twitter.com/idRlKvvkOD
— Lucy Houghton (@Houghtini) April 30, 2015
Systems integration is like having builders at your house, assume it will take twice as long and cost twice as much #MWL2015
— Lauren Peel (@lauren_peel) April 30, 2015
Standing out of the crowd is not about shouting but being part of the conversation #MWL2015 #buzzfeed
— Karolina Nikolaou (@karolina_nik) April 30, 2015
Visual CTAs in place of text links perform 2x better – James Murphy #MWL2015
— TAN MEDIA (@TANagency) April 30, 2015
“Were all micro influencers. Our ability to influence comes down to trust” – Richard Larkham, Virgin Media #MWL2015
— iancbamford (@iancbamford) April 30, 2015
The new home page is our social feeds #MWL2015
— Lauren (@LaurenJonesSA) April 30, 2015
And the final word should go to editor of Marketing Week, Russell Parsons.
VIDEO: @RussellParsons of @MarketingWeekEd tells us why #MWL2015 is the best show in the industry! http://t.co/87jx251gVu
— Silverstream TV (@SilverstreamTV) April 30, 2015
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