Martin Talks

About Martin Talks

Reports by Martin Talks

A Marketer’s Guide to AI and Machine Learning

A Marketer’s Guide to AI and Machine Learning

1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]

A Marketer’s Guide to the Internet of Things

1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]

Marketing in the Age of Artificial Intelligence

Marketing in the Age of Artificial Intelligence

1. Introduction The use of technology in marketing has transformed the profession in recent years. As well as greater levels of measurement and data, the strategies and methods used have radically changed and marketing mindsets have altered. There has been a marketing arms race with the adoption of such automated techniques as demand-side platforms, cookie-based […]

Marketer's Guide to Virtual Reality - Econsultancy

A Marketer’s Guide to Virtual Reality

1. Overview This report will demystify the world of virtual reality and explain how it can form part of your marketing ecosystem. The boundaries between what we have known as ‘reality’ and ‘virtual reality’ are rapidly collapsing. An experience online is as meaningful to many as an experience in the physical world. And both can […]

A Marketer’s Guide to Wearable Technology

A Marketer’s Guide to Wearable Technology

1. Overview This report will demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space. It will explain wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things […]

Blogs by Martin Talks

10 ways marketers can use Virtual Reality right now

Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. 

As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.