Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they’ll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.

This infographic highlights the impact of millennials in our workforce today and outlines how businesses can maximize this potential. 

Arguably this group is more diverse then the wide brush strokes that generational stereotyping marks it with, but this is one way to analyze what the next generation may bring to the table.