In the post-cookie and GDPR compliant world, understanding how to measure the effectiveness of digital marketing has never been more important.
The shift away from allowing third-party cookies on many of the mainstream browsers means that marketers cannot rely on this technology to illuminate what people are doing online, making it harder to measure the impact of different parts of digital marketing.
This webinar draws on insights from Econsultancy’s new research into area to give practical advice to senior and mid-level marketers on measuring the effectiveness of digital marketing.
- The impact of changes around regulations and cookies on the way effectiveness digital marketing is measured.
- Measurement methods available to marketers and the benefits and the challenges of these.
- Hints & tips for marketers seeking to measure the effectiveness of their digital marketing.
- The future of measuring the effectiveness of digital marketing.
This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders.