Looking at the vacancies split, there has been a massive increase in demand for mobile and media planning skills since 2009, while the availability of social media and media sales roles has also increased but to a lesser extent.
Media planning roles are now the most common vacancies, followed by media sales and mobile. On the other hand strategic planning, production and business development roles have shown the biggest decline since 2009.
Social media roles
The report shows that social media positions tend towards lower than average salary levels and in 2012 the average social vacancy was advertised at £4,363 lower than the digital industry norm.
However the variety of social roles on offer has increased in the past four years and now includes a broader range of agency and client-side positions. In 2012 the highest paid vacancies in this area reached £100,000 for the first time.
To find out more about what it takes to cut it in social media, read our post on a day in the life of a director of social engagement.
Technology and development
Average salaries for web developers, technical account managers, senior technical management and creative technologists have all risen since 2009.
In particular, average salaries for web development vacancies at middleweight and senior levels have increased by 29% since 2009.
Overall, average salaries in technology and development are growing at a faster pace than the rest of the digital industry – between 2009 and 2012 they increased by 25%.
In 2012 the average salary in this sector was £1,509 higher than the industry-wide equivalent.
For an insight into the day-to-day role of a developer read our interview with Syd Lawrence from We Make Awesome Sh, and if you’re a developer looking for a new challenge then be sure to take a look at the web developer jobs on our jobs board.