The Metaverse

Econsultancy’s latest best practice, case studies and articles on the role of the metaverse, NFTs and Web3 in marketing and ecommerce.

A Metaverse Reality Check

This three-part series takes a realistic look at the metaverse beyond the hype and fanfare: what is it really? How should we talk about it? What do consumers actually think of it? And what does all of this mean for brands and marketers who want to prepare for the trend?

AR case studies

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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

Augmented Reality - A Marketer's Guide

A best practice guide exploring the uses, challenges and opportunities of AR for marketers and investigating what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.