A Metaverse Reality Check
This three-part series takes a realistic look at the metaverse beyond the hype and fanfare: what is it really? How should we talk about it? What do consumers actually think of it? And what does all of this mean for brands and marketers who want to prepare for the trend?
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AR case studies
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
Partnering with Mindshare, QQ Star Milk developed an AR experience which entertained and educated its family audience, increasing brand preference by 59%.
The bridal boutique also sees a lift in revenue of 30% thanks to the technology, developed by Vertebrae, and plans to make weekly updates to its 3D and AR assortment.
The toy company teams with We Are Social to create an AR pop-up that Snapchat users could explore and shop from any location.
More articles on the metaverse and marketing
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
There’s plenty of enthusiasm from the world of business and technology about the prospect of the metaverse. But how well does this match up with what consumers are feeling?
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends.
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
Augmented Reality - A Marketer's Guide
A best practice guide exploring the uses, challenges and opportunities of AR for marketers and investigating what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.