A year in web3: a reckoning for NFTs and the metaverse
The new paradigm of web3 is looking a lot less certain on the heels of a volatile 2022 and an inauspicious start to 2023. What happened to web3 in 2022, and what might this mean for brands with web3 projects?
A Metaverse Reality Check
This three-part series takes a realistic look at the metaverse beyond the hype and fanfare: what is it really? How should we talk about it? What do consumers actually think of it? And what does all of this mean for brands and marketers who want to prepare for the trend?
Digital Shift Webinars
AR case studies
14 examples of augmented reality brand experiences
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
Chinese dairy drink triples market share with AR-powered mobile marketing and social media campaign
Partnering with Mindshare, QQ Star Milk developed an AR experience which entertained and educated its family audience, increasing brand preference by 59%.
New Balance engages hard to reach younger audience with ‘Run Roma’ AR campaign
Partnering with Ear to the Ground, the sports brand launched its AS Roma football partnership with a social media campaign that allowed fans to virtually race around Rome. This campaign was shortlisted in the 2021 Marketing Week Masters Awards.
David’s Bridal increases conversions for in-store appointments by 100% with AR try-on tool
The bridal boutique also sees a lift in revenue of 30% thanks to the technology, developed by Vertebrae, and plans to make weekly updates to its 3D and AR assortment.
Augmented Reality - A Marketer's Guide
A best practice guide exploring the uses, challenges and opportunities of AR for marketers and investigating what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
More opinion on the metaverse
Four ways that luxury brands are building customer loyalty through digital channels
Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. For brands striving to be competitive, however, reputation alone is simply no longer enough to inspire loyalty, and with demand for omnichannel on the rise, […]
‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
PepsiCo’s Mia Sorgi on building “connected experiences” and the future of retail
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?