Michelle Goodall

About Michelle Goodall

Social Media and Digital Transformation Consultant

Michelle is an independent professional digital consultant with 19 years’ agency/consultancy experience. In her role working with Econsultancy, she not only authors our Social Media Best Practice Guides but runs a number of courses as one of our most popular consultant trainers.

Her key clients past and present include: V&A, Direct Line Group (Direct Line, Churchill, Green Flag), Econsultancy, US Embassy, BBC, UKTI, BFI, Charities Aid Foundation, London2012, Penguin Random House, Macmillan, McCarthy & Stone, RSPCA, Camelot (National Lottery Online), Dominos, Norwich Union, Barclays, eBay, Coca Cola, Diageo, TUI, PPL, ACCA, McCarthy & Stone and Manhattan Loft Corporation.

Michelle’s skills include:

Digital strategy and digital transformation
Digital communications consultancy and implementation
Social Media strategy, consultancy and implementation
Online issues management consultancy
Online Public Relations/Communications
Online Reputation Monitoring
Content Strategy
Content Marketing Strategy
Community Management
Social Customer Service
Social Media Crisis planning/simulations
Training – learning and development, workshops, coaching, executive coaching, mentoring, e-learning/online learning development and presentation, social media/crisis and issues simulations

Michelle regularly speaks at events. Her recent appearances have included the Festival of Marketing, Marketing Week Live, DMX and many more.

Best Practice Social

Social Media Platforms Overview Best Practice Guide

This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.

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Best Practice B2B

B2B Social Media Strategy Best Practice Guide

A best practice guide covering the fundamentals of social media, providing models for developing a B2B social strategy and explaining how B2B companies can harness the potential of social to win new leads and expand their audience.

Webinar Resources Ecommerce

Social Media Webinar

A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.

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Best Practice Strategy

Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.