Michelle Goodall

About Michelle Goodall

Social Media and Digital Transformation Consultant

Michelle is an independent professional digital consultant with 19 years’ agency/consultancy experience. In her role working with Econsultancy, she not only authors our Social Media Best Practice Guides but runs a number of courses as one of our most popular consultant trainers.

Her key clients past and present include: V&A, Direct Line Group (Direct Line, Churchill, Green Flag), Econsultancy, US Embassy, BBC, UKTI, BFI, Charities Aid Foundation, London2012, Penguin Random House, Macmillan, McCarthy & Stone, RSPCA, Camelot (National Lottery Online), Dominos, Norwich Union, Barclays, eBay, Coca Cola, Diageo, TUI, PPL, ACCA, McCarthy & Stone and Manhattan Loft Corporation.

Michelle’s skills include:

Digital strategy and digital transformation
Digital communications consultancy and implementation
Social Media strategy, consultancy and implementation
Online issues management consultancy
Online Public Relations/Communications
Online Reputation Monitoring
Content Strategy
Content Marketing Strategy
Community Management
Social Customer Service
Social Media Crisis planning/simulations
Training – learning and development, workshops, coaching, executive coaching, mentoring, e-learning/online learning development and presentation, social media/crisis and issues simulations

Michelle regularly speaks at events. Her recent appearances have included the Festival of Marketing, Marketing Week Live, DMX and many more.

Reports by Michelle Goodall

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B2B Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]

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Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

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Social Media Platforms Overview Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]

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Social Media Platforms Trends Report

1. Introduction Social media is a rapidly evolving and fast-moving area of digital marketing and communications. There are feature updates across the major platforms almost daily. To keep track of key changes, please check Econsultancy’s blog and Social Media Hub and other regular subscriber updates, as well as updates from the platforms themselves (covered in […]

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Blogs by Michelle Goodall