Social Media Platforms Overview Best Practice Guide
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
Michelle Goodall
B2B Social Media Strategy Best Practice Guide
A best practice guide covering the fundamentals of social media, providing models for developing a B2B social strategy and explaining how B2B companies can harness the potential of social to win new leads and expand their audience.
Social Media Webinar
A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.
Social Media Strategy Best Practice Guide
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
Social Media Advertising Best Practice Guide
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
Customer Journey Mapping Webinar 2020
This webinar contains practical advice for senior and mid-level marketers on how to use Customer Journey Mapping to articulate the relationship their business has with its customers in an increasingly complex multi-channel and multi-platform world.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Social Media webinar resources 2019
A webinar providing an overview of the latest trends in social media, equipping subscribers with what they need to know about the latest updates across multiple platforms.
Social Media Bundle
A collection of best practice guides containing actionable, real-world insight with detailed explanations to help marketers start and improve their performance on social media platforms.
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media?