Michelle Goodall

About Michelle Goodall

Social Media and Digital Transformation Consultant

Michelle is an independent professional digital consultant with 19 years’ agency/consultancy experience. In her role working with Econsultancy, she not only authors our Social Media Best Practice Guides but runs a number of courses as one of our most popular consultant trainers.

Her key clients past and present include: V&A, Direct Line Group (Direct Line, Churchill, Green Flag), Econsultancy, US Embassy, BBC, UKTI, BFI, Charities Aid Foundation, London2012, Penguin Random House, Macmillan, McCarthy & Stone, RSPCA, Camelot (National Lottery Online), Dominos, Norwich Union, Barclays, eBay, Coca Cola, Diageo, TUI, PPL, ACCA, McCarthy & Stone and Manhattan Loft Corporation.

Michelle’s skills include:

Digital strategy and digital transformation
Digital communications consultancy and implementation
Social Media strategy, consultancy and implementation
Online issues management consultancy
Online Public Relations/Communications
Online Reputation Monitoring
Content Strategy
Content Marketing Strategy
Community Management
Social Customer Service
Social Media Crisis planning/simulations
Training – learning and development, workshops, coaching, executive coaching, mentoring, e-learning/online learning development and presentation, social media/crisis and issues simulations

Michelle regularly speaks at events. Her recent appearances have included the Festival of Marketing, Marketing Week Live, DMX and many more.

Reports by Michelle Goodall

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Blogs by Michelle Goodall

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How to run a Twitterchat: 11 practical tips

Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic. 

With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions. 

So, how do you plan and run a Twitterchat?