Marketing Performance & Technology Director
Katrina Broster is Marketing Performance & Technology Director at the Financial Times, with previous noteworthy roles at The Telegraph, The Independent, and Future PLC.
With a career deeply rooted in the media and publishing industry, she has cultivated an undeniable passion for subscriptions that fuels her work. With a background spanning across leading media outlets, Katrina’s expertise covers a wide spectrum of performance marketing channels, including owned, earned, and paid platforms. Her distinctive approach involves crafting audience-first, content-led acquisition strategies that consistently deliver exceptional results.
In recent years, Katrina has honed her focus on marketing performance, skillfully harnessing evolving marketing technologies and data management practices to enhance overall marketing effectiveness. She has been at the forefront of spearheading digital transformations, preparing for the post-cookie world.